Taylor Swift Trained for The Eras Tour in This 'Amazing' Posture-Correcting Sports Bra That's on Sale Right Now
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When Taylor Swift was revealed as Time’s 2023 Person of the Year, everyone obsessed over her cat starring in the cover shoot and her iconic interview quips. Me? I couldn’t get over the fact that she was photographed training for the 44-song-long Eras Tour in a posture-correcting sports bra.
Among a series of Instagram carousels Time shared in Taylor Swift’s honor, the pop star is seen striking a pose in sweatpants, sparkly boots, and the Forme Power Bra. Swift’s most fashionable fit? Probably not. But it revealed one of the singer’s secrets for Eras Tour preparation, which she described in the Person of the Year profile as, “harder than anything [she’d] ever done before by a long shot.”
Forme Power Bra, $149 (was $175) at Forme
The Forme Power Bra isn’t your average sports bra. It was developed by an orthopedic surgeon looking to provide posture support through activewear. The bra is even FDA-registered in the spine brace category. It features taut materials that prevent your shoulders from slouching forward, and it offers some resistance if they try to inch up towards your ears. Those kinds of corrections sound essential for someone who’s preparing to dance across a stadium-sized stage for over three hours straight, multiple nights in a row.
Now, I’m fairly sure Taylor Swift already had celebrity-grade posture, but anyone who saw the 5′11″ singer sway around the Eras Tour stage would agree she did so with a particular degree of elegance. There’s no way to say whether the Forme Power Bra deserves the credit, but when you read the product reviews, it’s easy to believe it helped her cause.
“I feel comfortable and confident when wearing it,” one verified buyer said. "It really helps my posture and takes away the strain I have everyday in my neck!”
“Amazing! I sit and look like a shrimp. But not with this bra!,” said another buyer.
Right now, Forme is running a promotion that saves you money based on spending thresholds. The Power Bra alone passes the $150 mark for saving 15% on your order, but if you bundle the Power Bra with Forme’s other apparel with patented wearable technology, you could save up to 30% on your purchase. If you’re a matching set kind of person, the Sculpt+ Legging is a perfect pairing.
And if the deals aren’t convincing enough, people are catching on to Taylor Swift wearing this exact bra. I wouldn’t be surprised if certain colors and sizes start to sell out. You’ve heard of the Taylor Swift Effect before, haven’t you?
