- Taylor Swift was just spotted in New York City wearing a sparkly floral crop top that mysteriously has her name written on the sleeve...and fans are convinced it’s her new merch.
- Taylor’s mysterious new era (read: a new album and/or a new single) drops April 26.
Hey, so I know Game of Thrones is deeply distracting and whatever (RIP EVERYONE ON THAT SHOW/ALSO ME), but have you noticed that Taylor Swift is...like...coming out with a casual new album? Tay-Tay has been busy promoting her new era (lovingly known as TS7 by fans) on Instagram with a brand-new aesthetic that basically consists of glitter, hearts, glitter hearts, shades of pink, palm trees, suits, and lots of cats. Which is, and I can’t stress this enough, a pretty huge departure from the edgy vibes of the Reputation era. Legit, she went from an inflatable snake to an Instagram grid that looks like it’s been curated by Lisa Frank. In a good way! Love Lisa Frank!
Anyway, here’s what we know: Taylor’s new era begins Friday, April 26th, is full of secrets/intrigue/mystery, and has caused fans to completely lose their minds on social. Especially now that our girl has taken to wandering the streets of New York City in what’s clearly a new line of merch.
Kay, so as you can see, the arm of Taylor’s floral crop top sweater says her name. And, like, she definitely made sure photographers caught it by adjusting her purse right when they were snapping pics, just saying:
Which, yes, fans noticed immediately:
Taylor Swift wearing her unreleased merchandise for her unreleased song that’s been advertised in major cities around the globe with simply a countdown and calling the paparazzi to capture pictures of her wearing the merchandise. The swift marketing team really snapped- m (@mayaschomaker) April 23, 2019
taylor swift: steps into the daylight wearing new merch- “ISABEL!!!!” (@cmtswift) April 23, 2019
my bank account: lets it go
( •_•) (•_• )- Alex Goldschmidt (@alexandergold) April 23, 2019
( ง )ง ୧( ୧ )
Taylor Swift's My brain
secretive and ability
marketing to focus on
strategy anything else
Taylor modeling Taylor Swift merch is the most Taylor Swift thing Taylor does pic.twitter.com/GWlxcXVk7v- John is not ready for TS7 (@13DearJohn) April 23, 2019
THAT SAYS TAYLOR SWIFT SHE’S WEARING NEW MERCH WTHAHRHENBEHW pic.twitter.com/HuYwCa3UkJ- anna 🦋 ♡ (@swiftsbreathin) April 22, 2019
Pretty extra! And meanwhile, someone found THIS:
Not to mention, someone else found THIS:
TAYLOR SWIFT STORE IS BEING UPDATED RIGHT NOW! WHEN YOU GO TO https://t.co/W547rjuwKx YOU CANT BUY ANYTHING OR VIEW ANY MERCH! WE ARE GETTING NEW MERCH! ITS HAPPENING RIGHT NOW YALL, HER WEBSITE IS GOING INTO FULL CHANGE! pic.twitter.com/cOZSgZn46N- alex (@reptourandmore) April 23, 2019
Basically, Taylor is doing the most and-to quote the Reputation era-ARE YOU READY FOR IT?
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