Target is celebrating bodies of all shapes and sizes this bathing-suit season. As part of its #TargetSwim campaign, the retailer has designed a plethora of bikinis, tankinis, monokinis, and one-pieces that fit many different body types. Target has also partnered with four diverse women to model for the campaign.
One of the faces of the campaign is Denise Bidot, a model and body activist. In #TargetSwim's photos, Bidot proudly bears the stretch marks on her stomach that are a result of having a baby about eight years ago. "I feel most confident in a two-piece suit with a high-waist bottom and a top that fits just right," Bidot said in a statement on Target's corporate website. "When you're a curvy girl, it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear. Once you find that perfect suit that fits just right, it will give you an extra boost of confidence that will make your pool or beach day even better."
Bidot previously made headlines for starring in a Lane Bryant campaign in the fall—another shoot where she proudly showed her stretch marks to the world. "[Stretch marks] have been retouched constantly, so [some women] have never felt like that was beautiful," Bidot previously told SELF. "And so yesterday was an outpour of support from women who have stretch marks, who don't have stretch marks, everyone who is finally exhaling and say, 'Oh, OK, I can be this way and it is wonderful. And there's nothing wrong with it.' "
The other faces of #TargetSwim are content creator and dancer Megan Batoon, professional skateboarder Lizzie Armanto, and TV host and model Kamie Crawford. "I love a good one-piece or a high-waist bikini," Batoon said. "I feel like they are timeless, classy, and I can eat a full watermelon without the fear of looking bloated. I call that a win-win-win."
TargetSwim is available now on Target's website. Check out a few photos from the campaign below.
This story originally appeared on Self.
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