Target Is Selling a $25 Blanket That Looks Just Like a Celeb-Loved Brand's That's 6x More, and Shoppers Buy Every Color
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As much as we trust product recommendations from some of our favorite celebrities, the items they promote aren’t always in our budget. Luckily, Target has a great reputation for selling brand-name alternatives that cost a fraction of the price. We’ve recently spotted a supremely soft blanket from Target’s Threshold label that costs just $25 and looks just like the $158 Barefoot Dreams blanket that Oprah notably loves.
As you can already see, the Threshold Cozy Knit Throw Blanket is made of a similar fuzzy fabric as the Barefoot Dreams CozyChic Throw. Oprah has called out multiple Barefoot Dreams products in her lists of favorite things over the years, but the CozyChic Throw is the one that put the brand on the map. Chrissy Teigen is another celeb that’s a known Barefoot Dreams fan — she has posted pictures with her blankets on Instagram multiple times.
Threshold Cozy Knit Throw Blanket, $25 at Target
We suppose it was only a matter of time before a more affordable version of the popular blanket hit Target, but the fact that the Threshold Cozy Knit Throw Blanket is just $25 is a total steal, especially considering the ample color selection. It comes in seven solid options, but a few seem sold out, suggesting this is one of those products that Target shoppers snatch up.
The Threshold Cozy Knit Throw Blanket measures 60 by 50 inches, which is just a bit smaller than the Barefoot Dreams version, though plenty large enough to use as a couch throw. The stretchy polyester-nylon blend helps the blanket really wrap around you for that desired cozy feel while staying breathable, too. But the best part? It’s machine-washable and safe to tumble dry, meaning it’s basically effortless in terms of cleaning and care.
Barefoot Dreams CozyChic Throw, $158 at Nordstrom
It’s no wonder shoppers are obsessed with the Threshold Cozy Knit Throw Blanket. It has over 900 reviews online, with several customers saying they’ve purchased the blanket multiple times as gifts after trying it for themselves. Some have even said it gives Barefoot Dreams serious competition.
“This blanket for sure rivals my Barefoot Dreams blanket,” said one customer. “And dare I say, I actually like it more! It's incredibly soft and surprisingly so warm! I love it and am going to order in more colors. I got the blush pink and it's beautiful. Highly recommend!”
“This blanket is so dang soft!” another reviewer wrote. “It’s quickly become a favorite around our house. It looks cute draped over the couch or even in a basket. Definitely need to purchase more to have them throughout the house!”
With that kind of feedback, the question shouldn’t be whether to get the Threshold Cozy Knit Throw Blanket from Target, but rather how many of them to add to your cart.
