Target kicked off the season in the right direction by showcasing photoshop-free swimwear ads. And on Thursday (Mar. 23), the brand took another major step toward the diversity and inclusivity in the fashion industry.
Meet Target's New Nudes, an affordable collection of underwear and hosiery that includes a wide assortment of nude color options for women of all ethnicities. "At Target, we know that women come in all shapes, sizes and ethnicities and our assortment needs to reflect their outfitting needs," said Target's Senior Vice President of Apparel and Accessories Michelle Wlazlo in a press release. "As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone."
For now, the brand revealed four brand-new shades, Cocoa, Honey Beige, Caramel, and Mochaccino, with more shades to come this fall. The line is predictably affordable: bras range from $10 to $17, sheer tights from $8 to $10, and underwear retails for $5. The collection is, quite frankly, the best thing to happen in the "nude fashion" space since Nubian Skin's inclusive lingerie collection launched in 2014. Finding your perfect match is slowly but surely becoming easier than ever. We can only hope other brands follow suit. Get your first look at the collection below.
This story originally appeared on Teen Vogue.
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