Tara Jarmon RTW Spring 2018
What would a Parisian wear on holiday? That question inspired Tara Jarmon’s artistic director Colombe Campana, who stepped into the role in March. For her first collection, she looked to the brand’s Parisian roots to deliver a breezy lineup with a marked emphasis on daywear options.
The ensemble underlined Campana’s objective of breaking away from Tara Jarmon’s more formal image. To wit: playful ruffles and bows, bold prints, as well as a profusion of “Millennial pinks” — a thin stripe livening up a double-breasted jacket, coloring a black-and-white print, and as the hue of trenchcoats, trousers, sweaters and shirting — cropped up throughout.
For work, looser proportions were par for the course in tailored jackets and trousers, alongside perennials such as trenchcoats and lavallière blouses. New bags, including a half-moon cross-body shape, continued the idea of designs sitting astride the work-play divide. Come playtime, the former found themselves decked in a mish-mash of prints and bright tones, mixed in with breezy shirt dresses, scalloped shorts and message T-shirts. Given their adherence to what socially savvy shoppers flock to, these certainly made a serious bid toward a more youthful audience, in Paris and elsewhere.
Launch Gallery: Tara Jarmon RTW Spring 2018
Related stories
Photographers Band Together to Send a Message to Brands, Influencers and Bloggers
The Biggest Spring 2018 Fashion Trends From the Runways
Front Row at J.W. Anderson RTW Spring 2018
Get more from WWD: Follow us on Twitter, Facebook, Newsletter
