Actress and talk-show host Tamera Mowry took to Instagram this week to post a photo of herself and her mini-me — aka her 1-year-old daughter, Ariah — dabbing their faces with that old-school astringent: witch hazel. Though in Ariah’s case it was just a cute pose, according to mom’s photo caption:
“Can’t believe @DickinsonsWitchHazel has been a favorite for 150 years and I am just finding out?! Natural and clean products that are great for my skin, yes please! When Ariah’s older, she can actually have some Dickinson’s on her cotton ball,” Mowry wrote in the sponsored post, liked more than 261,000 times so far.
Dickinson’s has indeed been around since 1866, when the company began marketing the use of witch hazel — a natural astringent produced from the leaves and bark from the witch hazel shrub, a native American plant — for uses such as reducing swelling, soothing itchiness, and controlling oily skin.
“Within the botanical extract of the persistent plant lies the power to cleanse, tone, refresh, and improve overall complexion. The knowledge of these wondrous capabilities has been passed down from generation to generation,” notes the company on its website. “At Dickinson’s, our mission is to share this mysterious beauty secret with the world. Grown, harvested, and made in the U.S. … our state of the art system harnesses the full potential of this amazing plant with minimum impact on the environment. Setting the standard for purity in Witch Hazel and creating a line of products that gently cleanse and remove excess oil while tightening pores.”
In the adorable pic, Mowry and her daughter wear matching peach terry robes and turbans — and while Ariah’s cotton pad may be dry, some mommy bloggers swear by the power of witch hazel when it comes to their little ones, whether to soothe diaper rash or clean tender skin in lieu of commercial wipes.
Still, Mowry appears to be on the right track, according to New York City–based pediatric dermatologist Jody Levine, who tells Yahoo Beauty that while witch hazel is safe and effective on adult skin, babies can be more tender. “Children’s skin is much more sensitive and prone to irritation and often doesn’t require the same toning that adult skin requires,” he says. “If one wants to choose witch hazel, I would apply it on a very small area as a test spot before applying it elsewhere.”