loft

  • Shop 10 dreamy winter floral holiday looks starting at $30

    Ditch traditional LBDs for your next holiday party, and opt for a sleek and elegant floral dress.

  • Why the crowd went wild over this 'wildest dreams' moment on a New York fashion week runway

    Three models made their runway debut at theCURVYcon and the crowd reaction was priceless.

  • ‘Curviest model ever’ walks fashion's most inclusive runway

    Sports Illustrated star Hunter McGrady and other curvy women hit the catwalk for theCURVYcon 2018. Watch live!

  • The 8 plus-size fashion brands every curvy woman needs to know

    The plus-size industry is booming like never before. Curvy supermodels like Ashley Graham and Oscar-nominated actresses like Gabby Sidibe can be seen gracing the pages of Vogue and fighting for representation in media and entertainment. Though some may claim we still have a long way to go, I am happy to report that there are now more plus-size shopping options than ever. Not only are big-box retailers like Target and Loft expanding their extended-size options, but there is a handful of new brands that are looking out for us curvy girls. This inclusive focus has sparked major events like theCURVYcon, which gathers hundreds of like-minded curvy women and men from around the world to provide insightful panels and offer a one-of-a-kind in-person shopping experience. The event will be live-streamed on Yahoo Lifestyle on Sept. 7 and Sept. 8.From plus-size luxury sites to fashion-forward looks that won’t break the bank, I’ve rounded up eight awesome brands to shop this season. For more style inspiration, follow me on Instagram: @margieplus or my style blog www.margieplus.com. Yahoo Lifestyle will live-stream theCURVYcon 2018 on Friday, Sept. 7, from 5:30 p.m. to 7:30 p.m., and on Saturday, Sept. 8, from 9 a.m. to 5 p.m. Bookmark this link to tune in!Read More from Yahoo Lifestyle: • It’s not your fault that you don’t love your body’: Model Alexa LaRosa on fashion’s dirty little secret  • ‘Dietland’ actress Jen Ponton shares why fat women are more than just ‘the funny sidekick’ • WWE star Nia Jax on how sports gave her confidence: ‘My body had its purpose’ Follow us on Instagram, Facebook, and Twitter for nonstop inspiration delivered fresh to your feed, every day.

  • ‘You can be unhappy with it or thank God for what you have’: Curvy influencer shares key to success

    “Place confidence in things you earn, not in things you didn’t,” says Chastity Garner Valentine, co-founder of theCURVYcon.

  • The new Loft Plus collection appeals to stylish women sizes 16 to 26

    Loft has officially entered the plus-size market.

  • 36 Scarves to See You Through This Winter—Whatever the Temp May Be

    We’ve gotten a good dose of spring on the East Coast, but it’s not going to last much longer. Best to prepare for the winter chill by picking up a stylish scarf. Here are 36 options for every conceivable outfit. Whether you want to swath yourself in cashmere or experiment with playful prints, there is something here for everyone. You’ll thank us when Old Man Winter finally comes a’calling. Follow us on Facebook, Instagram, and Pinterest for nonstop inspiration delivered fresh to your feed, every day.

  • There’s an Oscar de la Renta Alum Remaking Ann Taylor

    Related: 11 Ways to Wear a Sleeveless Turtleneck Austyn Zung is the woman to thank for that. She’s been the creative director at LOFT for five years, but this is her first collection with Ann Taylor, and she’s brought with her a fresh direction and a fresh new team. She’s also injected the mass-market brand with some couture DNA, having spent years at Oscar de la Renta. Photo:Courtesy of Ann Taylor Zung has had an unusual path in fashion.

  • Why I Unapologetically Love a Traditionally ‘Uncool’ Retailer

    I’m not sorry about what I’m about to say: I love shopping at Loft.

  • How to Shop Mall Brands Like A Fashion Editor

    Call it the Zara effect: Mass market brands that were kind of meh a minute ago have seriously upped their fashion game. Wander into any Banana Republic, Gap, Old Navy, or Ann Taylor and you’ll see what I mean: The dowdy cardigans and ill-fitting pants that used to line the racks have gone, making way for tailored jackets, origami skirts, slouchy sweaters, and high-waisted pants. Even online, the old school catalog girls with next door smiles have been replaced with bed-headed waifs wielding moody stares.Blame Zara, yes. But also Cos, Ayr, Club Monaco, Uniqlo, and Everlane — retailers who over the last few years have been setting a new tone for American retail. With an understated mix of trend-driven basics at generally accessible prices, they’ve struck a chord with women who want to look grown-up, but also still stylish and cool, without paying Celine prices.It’s a demographic mall brands have always coveted, but, thanks to lumbering production schedules and slow turnaround times, have had trouble reaching — especially when compared to nimble fast fashion brands. But that may be changing: Old Navy recently revamped its processes in order to more quickly meet consumer demands, resulting in an attractive mix of runway-inspired pieces like boxy blazers and cropped plaid trousers — plus, $6 billion in sales last year. “Our design and production models have enabled us to test new fashion-forward styles in small runs with our customers, and we’ve been blown away by the response,” explains Sarah Holme, Senior Vice President of Design at the company. “We understand that aspirational, fashion-relevant product should not be exclusively linked to a high price tag, so we’ve been very focused on delivering fashion-forward quality styles at a value price.” Beyond industrial logistics and low prices, mall brands are also appealing to another illusive sect: Fashion influencers and celebrities. Earlier this year, Old Navy tapped cult-fashion duo Emily Current and Merritt Elliot as brand ambassadors. Olivia Palermo is often photographed wearing Ann Taylor, while Lena Dunham was recently very outspoken about her adoration for the brand’s sister line LOFT. Even Eva Chen, the Instagram sensation and former editor-in-chief of Lucky magazine, was spotted in Banana Republic at Milan Fashion Week.“I’d say it’s because these brands are getting back to their roots,” says Nikki Ogunnaike, Elle.com’s senior fashion editor, of the sudden appeal of these previously “uncool” brands. “They’re offering solid, just-trendy-enough pieces that almost anyone would love — nothing too wild or out of left field — just a nice item you can wear often.” And that, it seems, may be the key to mall brands’ future and lasting success: Make it easy, make it stylish, and don’t make a big fuss. Because, really, at the end of the day, that’s how most women really want to dress. Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day.