Calling all Loft fans, your life is about to get a whole lot easier with Loft’s new rental service, Infinitely Loft. For the first time, you’ll able to rent any of your favorite Loft pieces (three at a time) for a flat monthly fee of $65. This rate includes unlimited swaps and returns, which means you can have a brand new wardrobe at your leisure and on your schedule.
Through the rental service, Loft will have its full range of styles and sizes available to its customers, offering sizes from 00 to 26 and XXS to XXL, in addition to petite, tall, plus and maternity. “Infinitely Loft is another exciting way for us to deliver the size-inclusive fashion our client knows and loves, plus great value and convenience,” said Laura Jacobs, chief marketing officer of Loft, Ann Taylor and Lou & Grey, in a press release. “We know she’s constantly evolving, both through different stages of her life and in her ever-changing style preferences, and we want to be there with her every step of the way.”
If you’re someone who always gets bored with what’s in your closet or gets stuck in a toxic routine of buying and then discarding and/or donating your clothes at the end of each year, this can solve both your appetite for fresh new clothes, while keeping your closet clutter-free. If you think about it, the price works out to only about $22 per garment per month. If you’re already spending more than $65 on clothes each month, this seems like a no-brainer.
To sweeten the deal, if you truly fall in love with something, you have the option to buy it for 50 to 80 percent off the retail price.
Rest assured, every item will be professionally dry cleaned before being shipped to you and there’s no hassle of having to dry clean before returning either.
Think of Infinitely Loft as an exclusive membership where you get access to sales, discounts and clothes — all year long.
Ready to try it? Head over to loft.com and click on the Infinitely Loft banner on the bottom of the page to get started.
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