Mason, one of the county’s top data scientist and CEO of data research firm Fast Forwards Labs, looks at quantitive data to apply numbers to prove what is the best burger in the country. In this video for Bon Appetit, Mason looks at more than 900,000 reviews of “burger eating experiences” around the country and looks for which ingredients are most popular with diners and which of those ingredients — “the bun, the meat, the cheese and the other stuff on top of it” — have the most favorable responses. To see which restaurant sells the best burger in America, you’ll have to watch the video, but here’s a hint — the bun on the country’s top burger is toasted.
Since the late 1960s, marshmallows have been a symbol of temptation, thanks to a series of experiments on delayed gratification. Now, those groundbreaking tests are the subject of a new book, ”The Marshmallow Test: Mastering Self-Control ,” by the experiments’ designer, psychologist Walter Mischel. Let's take a look back at a video that demonstrates this...adorably.
Photo credit: This week in weird science, Cornell University researchers discovered that diners at an Italian restaurant in New York State thought the all-you-can-eat buffet food was more delicious when it cost $8 per plate as opposed to $4. Customers ranked the more expensive food 11 percent more delicious when it cost more, suggesting that on some level we continue to associate higher price points with greater satisfaction, and conversely, “simply cutting the price of food at a restaurant dramatically affects how customers evaluate and appreciate the food.” So said research lead Brian Wansink, Ph.D., a professor at the Dyson School of Applied Economics and Management at Cornell University. The study also suggested that “people who paid the lower price also more often reported feeling like they had overeaten, felt more guilt about the meal, and reported liking the food less and less throughout the course of the meal.” Health consequences of all-you-can-eat buffets aside, this is interesting: are we starting to associate lower price points with health-related shortcuts?