I Can’t Stop Watching This Viral Video of Coloured Raine’s New Foundation

I love Twitter but usually it’s political commentary or maybe a kitten video I’m liking and retweeting. The platform isn’t the most beauty-obsessed place, unlike Instagram. But Coloured Raine’s foundation video is absolutely worth a second look. In fact, I think I’ve watched it a dozen times. And I’m not the only one. It currently has more than 28,000 retweets and 166,000 likes. To put that into perspective, most beauty-related tweets get 100 likes max. So what’s this magical video about? The brand’s new foundation.

Who’s ready for some foundations that covers[sic] your sins yet keeps[sic] you moisturized,” reads Coloured Raine’s first Tweet about the new launch....

Continue Reading