Swatch Opens New London Location
Swatch welcomed a new retail location in London just in time for the holidays, the company revealed Monday, with a new store situated on the ground floor of luxury department store Harvey Nichols Knightsbridge.
As a store within a store, the space is designed to set itself apart with a modern light, bright look. In terms of merchandise, the boutique is the designated stockist of collaborations Omega x Swatch and Blancpain x Swatch, and it will also carry a range of branded watch products, including Swatch Neon, Big Bold Irony and the bioceramic What If collections, in addition to a series of exclusive merchandise.
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To mark the occasion, Swatch also released a new MoonSwatch ostrich-strap variation. The watchband, which is available in all original MoonSwatch colorways, is available exclusively at the Harvey Nichols Knightsbridge outpost.
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