A New, Sustainable Vinyl Flooring Product for the Home

Despite its rise in popularity, traditional PVC or polyvinyl chloride floors have long been criticized for being potentially harmful to the environment and toxic, affecting the home's indoor air quality. With sustainability top-of-mind for homeowners and builders alike, we were excited to see Mohawk's contribution with PureTech, a new planet-friendly waterproof flooring offering. Made in the USA, PureTech is 100% PVC-free resilient flooring made from renewable and recycled materials with 80% renewable organic core and 70% total recycled content. According to David Moore, Mohawk’s Senior Product Director for Wood/Laminate, PureTech sits at the top of the list for:

• Best Vinyl Flooring

• Best Waterproof Flooring

• Best Flooring for Playrooms

• Best Flooring for Kitchens + Baths

"PureTech is one step ahead of traditional vinyl products in sustainability, durability and beauty," shares Moore. "Not only is PureTech PVC-free and made with a renewable, organic core, but every purchase helps stop plastic from reaching our oceans through a partnership with Plastic Bank. PureTech is waterproof, durable and scratch resistant while also featuring premium wood visuals, so homeowners don't have to choose between beauty and performance."

Stopping Ocean-Bound Plastics

To further offset its environmental impact, Mohawk's new partnership with Plastic Bank is an exciting one. Every purchase of PureTech helps stop ocean-bound plastic from vinyl waste. "Plastic Bank is an enterprise that builds recycling ecosystems in under-developed communities to fight both plastic pollution in oceans, as well as high poverty levels in developing countries," Moore shares.

Lifetime Surface and Subfloor Warranty

Vinyl floors with exceedingly strong warranties hit the mark for homeowners. "PureTech features WetProtect, offering a lifetime surface and subfloor waterproof warranty," notes Moore. "It is also three times more scratch-resistant and is backed by a no-hassle lifetime pet scratch warranty. Expertly crafted with premium embossing and a beveled and painted edge, PureTech’s ultra-realistic finish embodies the allure of natural hardwood at an affordable price." Warranties like this don't come around often, but we're sure they'll help customers feel absolute peace of mind in their decision.

The collection includes a wide spectrum of designs and colorways including coastal, traditional, fashion-forward, contemporary, or transitional.