March 11, 2020: When Adidas-backed golf pros take to the course in Florida for The Players Championship, which is scheduled to begin tomorrow, they’ll be wearing eco-friendly footwear and apparel. The looks the players will wear are constructed with the brand’s new Primeblue material, which is made in part with recycled ocean plastic from Parley for the Oceans. The footwear portion of the collection features a new shoe from the Three Stripes, the CodeChaos, which is a spikeless look that features lightweight, supportive Fitfoam cushioning and a full-length Boost midsole. The shoe is available now in men’s and women’s sizing via Adidas.com. Men’s sizing retails for $150 and women’s sizes are $130.
March 9, 2020: Etnies is expanding its Buy a Shoe, Plant a Tree project for spring. For every pair purchased from its new Bloom and Preserve collection, one tree donation will be made to Trees for the Future. The capsule features styles made from eco-friendly materials like plant-based foam and recycled fabrics. The California-based sneaker brand’s Buy a Shoe, Plant a Tree campaign launched in 2011 and has since supported the planting of more than 2 million trees.
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March 4, 2020: Blowfish Malibu launches the 4Earth campaign this spring in an effort to lower its environmental footprint. The shoe brand will release a capsule of two new styles with uppers made from recycled plastic bottles; the shoes will also be distributed in plastic-free packaging. Blowfish Malibu will donate $1 from every pair sold through January 2021 to Oceana, a nonprofit working to protect the world’s oceans. The shoes start at $45 and drop on March 5 at select retailers, including Famous Footwear, Shoe Carnival, DSW and Zappos.
March 3, 2020: Although introduced through its running footwear, the Adidas and Parley for the Oceans partnership eventually made its way to the outdoor side of the Three Stripes’ business. And the latest work from the two utilized the acclaimed Free Hiker silhouette. The adventure-ready Adidas Outdoor Free Hiker Parley is available now on Adidas.com in different colorways for men and women and retails for $200. The eco-friendly look — made with recycled Parley ocean plastic — was created with all-day comfort in mind, featuring Adidas’ plush Boost cushioning. It was also built with water-repelling Primeknit uppers and grippy Continental rubber outsoles.
Recent Highlights From Sustainability Matters
Feb. 24, 2020: Dior has partnered with the Musée du Louvre in Paris to start restoration of the historic Jardin des Tuileries, as reported by WWD. The brand is set to finance multiple projects from 2020 through 2024 to help revitalize the iconic gardens, commencing with reopening the wooded area to the northeast of the property. Dior is set to display its women’s ready-to-wear fall ’20 collection in the park during Paris Fashion Week on Feb. 25. The joint efforts with the Louvre are the brand’s latest step in helping to preserve the environment, following the replanting of over 160 trees across Paris after they were used as decor in the Dior spring’ 20 show.
Feb. 19, 2020: Teva is now making its signature straps out of recycled plastic. The initiative kicks off this year as part of Teva’s Strap In To Freedom campaign. The straps will use traceable, verifiable, plastic that uses Repreve yarn, sourced from more than 9 million plastic bottles, or 172 tons of plastic, that were kept out of landfills in 2020 alone. The straps will be used across all product categories. According to Anders Bergstrom, general manager, “We are committed to improving our practices and creating product with higher social and environmental standards that minimize our overall environmental impact. We believe we have an obligation to do our part in creating product that is mindful of the environment and this is only the beginning. We have a long road ahead but are dedicated to creating a sustainable footprint.”