When Sustainability Becomes the Bridge For Wine & Fashion
Courtesy of Bonterra Organic Estates
Bonterra Organic Estates, a Mendocino County-based pioneer in regenerative organic viticulture, proudly announces a new series of cross-brand pop up events during Earth Month with Allbirds, a globally recognized eco-friendly footwear brand. All events will benefit mission-aligned nonprofit partner organizations that will receive donations as part of the program. Rooted in a shared commitment to responsible business practices and environmental stewardship, this collaboration showcases the profound impact that Bonterra, Allbirds, and local nonprofit partners are making in wine, fashion, and in our food systems, respectively.
The activation is a sip-and-shop experience at select Allbirds retail locations, where customers can try on a comfortable pair of shoes while savoring Bonterra's collection of wines and learn more about the impact of local nonprofit partners. Interactive displays will tell the story of Bonterra's Regenerative Organic Certified® wines, a complementing story of regenerative agriculture that is at the heart of Allbirds' footwear. Fostering soil health and biodiversity, regenerative organic agriculture also contributes to carbon sequestration, a vital part of mitigating climate change and sustaining a resilient ecosystem.
"This Bonterra and Allbirds cross-brand activation is a remarkable platform for discussing sustainability and transparency in both wine and fashion, as well as an opportunity to share our regenerative practices with passionate consumers," said Hilary Butler, senior director of marketing for Bonterra. "We are excited to host this conversation, inviting consumers to experience the environmental commitments shared by the brands and the positive influence they can make with every sip and step, including at the local level with our mission-aligned nonprofit partners.”
The emphasis on a regenerative future underscores the transformative power of agriculture in fostering a better and more sustainable world. Additionally, both Bonterra and Allbirds are B Corps, reflecting their commitment to using business as a force for good.
Courtesy of Bonterra Organic Estates
“As it is imperative to continue bringing new experiences to excite our customers, we are delighted to bring the Bonterra Organic Estates to life as it debuts in some of our highest traffic Allbirds locations nationwide,” said Tara Stewart, head of retail – North America. “The activation will provide customers with a unique experience and an interactive introduction to discover both Allbirds and the Bonterra collection as both brands work to build a regenerative future.”
A range of Bonterra’s organically grown wines will be available, including Chardonnay, Sauvignon Blanc, and Cabernet Sauvignon. The immersive and interactive modular experience is made of eco-friendly materials that will be stored and used for future events. Visuals share both brands’ environmental effects, inspiring customers to make eco-friendly choices. Bonterra also collaborated with GoVino for recyclable and reusable materials for wine glasses.
Nonprofit partners include Conscious Kitchen, a nonprofit dedicated to implementing healthy, seasonal food programs in California public schools; and Tackle Hunger, an organization committed to inspiring people across the nation to tackle hunger in their local communities.
Activations will take place at select Allbirds retail locations in Northern and Southern California, Texas and New York. Click here to view a list of locations by date.
