Surprise—Tracee Ellis Ross is Finally Launching a Haircare Brand

We’ve been over here counting down the days until her new show Mixed-ish premieres September 24, but Tracee Ellis Ross was secretly creating a huge beauty brand without us knowing. Surprise—Pattern hair care, a line dedicated to curly hair, is here and it’s glorious. “Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair,” Ross wrote on Instagram while sharing a beautiful nude photo rocking a head of curls. “@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished) and 2 years of working with chemists. I’m so excited to share this with y’all.”

Ross is one of many, many celebrities launching a beauty...

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