SuperOrdinary Raises $58 Million in a Series B Round
Beauty distributor and most recently brand incubator SuperOrdinary has raised $58 million in a Series B fundraising round, bringing the company’s valuation to more than $800 million.
The company, which specializes in distribution in China as well as on Amazon and TikTok, attracted investors including Manzanita, Alliance Consumer Growth and Demira GateUpper90 to the round, while founder and chief executive officer Julian Reis also participated.
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In 2021, it received a minority investment from Alliance Consumer Growth and existing investor, the Puig family.
The proceeds from this round will help bolster Amazon account management and brand protection and creator monetization via social commerce, according to Reis. In particular, it will continue to hire more engineers and beef up its livestreaming capabilities as it sees many opportunities in the growth of TikTok Shop.
“We are thrilled to announce the closing of our Series B round and share our latest valuation, which brings us close to one of our day-one goals; becoming a unicorn company,” he said.
“Despite the current market challenges in the U.S. and China, we have continued to prove our value to brands across the globe, helping them scale via international expansion, creator economy partnerships and Amazon growth, and we are excited to continue accelerating brands across a multitude of channels as a result of this new funding.”
Next year, SuperOrdinary expects to grow by more than 50 percent and reach $350 million in revenue, bringing the company to profitability.
It launched in 2018 as a global growth partner facilitating international expansion for personal care brands. Since then, the company has expanded its services to be inclusive of Amazon management for brands such as Farmacy, Olaplex, Sabon, NuFace and Biossance and brand and creator partnerships.
In 2021, it launched Lula, its first brand, and acquired a majority stake in skin care brand Joanna Vargas for an undisclosed amount.
It has also made minority investments in Violette_FR and Good Light.
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