As a wise woman once said, "I see it, I like it, I want it, I got it." I've never quite considered Ariana Grande and I kindred spirits, and yet, my approach to my hair routine is surprisingly similar: Instead of throwing down money for 30" hair extensions, I can't stop buying dry shampoo.
My scalp is about as oily as my face, which is to say it's extremely oily. I can shower at 8 A.M. and by noon, my fresh blowout already looks and feels like second-day hair. In the past, this meant I washed my hair every single day. But about eight years ago, right as the first modern iterations of dry shampoo were hitting shelves and every celebrity hairstylist began warning about the problems caused by overwashing (color fade, split ends, dryness), I stumbled into my local drugstore and picked up a can of Batiste. My world was changed.
Since that moment, I've diligently tested every new dry shampoo that promises to be the next best thing for fine, oily hair. After an incredible amount of trial and error, I found that powdery formulas (like Drybar's Detox, Klorane's Dry Shampoo with Oat Milk, and Batiste) tended to work best to sop up the grease without making my hair look too limp, lifeless, or sticky. But they come with one downside: The white powdery residue takes forever to rub in. (It's not a deal-breaker—I love them all!—but it's not ideal.)
So when I heard that Ouai, celebrity hairstylist Jen Atkin's Instagram-loved hair care line, was launching a new heavy-duty dry shampoo specifically for fine to medium oily hair types, I practically begged to be one of the firsts to try it. The ingredients alone had me sold—oil-absorbing rice starch, detoxifying volcanic minerals—then I saw the campaign imagery. I nearly died.
It's aptly named the Super Dry Shampoo. And the entire marketing around it feels like only something a businesswoman in the Kardashians' orbit could dream up. (Atkin has famously worked with all the sisters—and Kris!—and most recently has been styling Kendall for appearances.) On Ouai's website, the dry shampoo's tagline reads "for days with a heavier oil flow" and the details section uses clever turns of phrase like don't let "flat hair cramp your style." It's Instagram gold.
"Our whole Super Dry campaign is tampon-themed because the dry shampoo reminds us of super tampons—it’s extra absorbent for oilier days, has an easy to use applicator, a wider can, and our brand's fresh Melrose Place scent," Atkin tells Glamour. "Plus, most women can relate to relying on super tampons and super dry shampoo to get them through a tough week."
But the campaign goes beyond gimmick. To help raise awareness and fight period poverty and stigma, Ouai is donating $20,000 to advocacy group Period.org—a move that feels all too pertinent given the recent news of migrant girls bleeding through their pants in border detention centers.
"We want to help end the stigma around talking about periods and bring awareness to the period poverty that is facing so many American women today," says Atkin. "We decided to donate to Period.org to help them with their movement to get period products to all women. Period products should not be a luxury! We will also be gathering our team and our community to have period packing parties and deliver supplies to local shelters and organizations in need."
Super Dry is a good campaign, a good mission, and, after testing it for the past two weeks (including one very muggy trip to upstate New York), I can say it's a good dry shampoo. It's powdery, but not white-casting; absorbent in all the right ways, and gave my third-day hair a just from the salon look.
I tried it. I love it. I will be...hoarding it.
Ouai Super Dry Shampoo, $24, sephora.com
Lindsay Schallon is the senior beauty editor at Glamour. Follow her on Instagram @lindsayschallon.
Originally Appeared on Glamour