This Stunning Swiss Dive Watch Is Nearly Half Off for Prime Day

Photo credit: Courtesy
Photo credit: Courtesy

Alpina is one of those brands that, as we like to say around here, punches well above its weight class. It might not have the name recognition of some other Swiss watchmakers with big billboards lining the side of every highway and airport terminal across the country, but what it does have, in spades, is a lineup of watches that'll give you exceptional bang for your buck any day of the week. But today isn't just any day of the week; it's Prime Day. And that means a tough-as-nails watch from a brand that already offers exceptional value is now available for nearly half off. Talk about a damn good deal.

The watch in question is the Seastrong 300, a burly-but-beautiful Swiss-made diver with 300 meters of water resistance and a 44mm steel case coated in bronze PVD. It also features a unidirectional rotating bezel—a hallmark of dive watches necessary for keeping track of time underwater so you don't, you know, run out of oxygen—and a sapphire crystal with an antireflective coating. Plus, there's an exhibition case back so you can gaze at the 26-jewel AL-525 automatic movement powering the whole thing.

Finding all the features we're talking about here on a watch that costs less than two grand is a dopamine-releasing discovery. But finding them on one that's been marked down to just under 800 bucks—45 percent off the original price—thanks to Amazon's giant annual markdown event? That's the kind of thing that should flood your brain with feel-good chemicals. The only thing that might trigger the opposite reaction is hesitating and finding out that someone else scooped up the last one on sale before you had a chance. So protect yourself from disappointment—and get a pretty exceptional watch in the process—by hitting "add to cart" now. This deal surely won't stick around.

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