A New Study Ranks the 10 Most Popular Paint Colors in the U.S.—and Americans Really Love Their Neutrals
Plus, find out the most popular paint color in your state.
If you follow paint color trends, you'd be hard-pressed to believe that anything other than bold and bright colors are what Americans are using to update their homes (like Valspar's 2024 Color of the Year, Renew Blue, or Behr's 2024 Color of the Year, Cracked Pepper).
But according to a new study from All Star Home, the most popular paint colors in the United States tend to skew a little more neutral, with grays, whites, and beiges topping the list. Neutral colors generally offer homeowners a clean, blank slate to build around while also complementing most decor styles.
All Star Home analyzed Google Trends and asked more than 1,000 people about their paint preferences to figure out the most popular paint colors. The company also sought to understand when homeowners decide to DIY a paint project versus asking a professional to handle it.
Related: These 10 Neutral Paint Colors Are Interior Designer-Approved—Shop Them Now
The Top 10 Most Popular Paint Colors
Sherwin Williams Swizzle Gray
Benjamin Moore Palladian Blue
Sherwin Williams Alabaster
Benjamin Moore Distant Gray
Benjamin Moore Capitol White
Sherwin Williams Web Gray
Sherwin Williams Agreeable Gray
Benjamin Moore American White
Sherwin Williams Snowbound
Benjamin Moore Balboa Mist
The most popular paint color—Sherwin Williams' Swizzle Gray—is described as dark, rugged, and brooding. While still a neutral, it makes for a dramatic statement if used as an interior paint. Surprisingly, one non-neutral color made the top 10 list: Benjamin Moore's Palladian Blue. This muted blue color is described as calm, soft, and airy.
The Most Popular Paint Color in Every State
In addition to the top 10 paint colors in the U.S., All Star Home was able to identify the most popular paint color in each state. On a state-by-state level, we see more browns, greens, and blues join the list.
Alabama: Sherwin Williams Agreeable Gray
Alaska: Benjamin Moore Hale Navy
Arizona: Sherwin Williams Agreeable Gray
Arkansas: Sherwin Williams Wool Skein
California: Benjamin Moore Swiss Coffee
Colorado: Sherwin Williams Urbane Bronze
Connecticut: Benjamin Moore Revere Pewter
Delaware: Benjamin Moore Palladian Blue
Florida: Sherwin Williams Alabaster
Georgia: Sherwin Williams Iron Ore
Hawaii: Sherwin Williams Gauntlet Gray
Idaho: Sherwin Williams Urbane Bronze
Illinois: Benjamin Moore Revere Pewter
Indiana: Sherwin Williams Repose Gray
Iowa: Sherwin Williams Evergreen Fog
Kansas: Sherwin Williams Dorian Gray
Kentucky: Sherwin Williams Naval
Louisiana: Sherwin Williams Greek Villa
Maine: Benjamin Moore Palladian Blue
Maryland: Sherwin Williams Rainwashed
Massachusettes: Benjamin Moore Gray Owl
Michigan: Sherwin Williams Alabaster
Minnesota: Sherwin Williams Accessible Beige
Mississippi: Benjamin Moore Black Forest Green
Missouri: Sherwin Williams Tricorn Black
Montana: Sherwin Williams Mindful Gray
Nebraska: Sherwin Williams Anew Gray
Nevada: Sherwin Williams Iron Ore
New Hampshire: Benjamin Moore Newburyport Blue
New Jersey: Benjamin Moore Chantilly Lace
New Mexico: Sherwin Williams Mindful Gray
New York: Benjamin Moore Decorators White
North Carolina: Sherwin Williams Agreeable Gray
North Dakota: Benjamin Moore White Christmas
Ohio: Sherwin Williams Evergreen Fog
Oklahoma: Sherwin Williams Urbane Bronze
Oregon: Sherwin Williams Gauntlet Gray
Pennsylvania: Sherwin Williams Rainwashed
Rhode Island: Benjamin Moore Stonington Gray
South Carolina: Sherwin Williams Agreeable Gray
South Dakota: Sherwin Williams Drift of Mist
Tennessee: Sherwin Williams Evergreen Fog
Texas: Sherwin Williams Iron Ore
Utah: Benjamin Moore: Swiss Coffee
Vermont: Benjamin Moore Hale Navy
Virginia: Sherwin Williams City Loft
Washington: Sherwin Williams Urbane Bronze
West Virginia: Sherwin Williams Drift of Mist
Wisconsin: Sherwin Williams Accessible Beige
Wyoming: Sherwin Williams Drift of Mist
The study also found that 74 percent of Americans find picking a paint color particularly challenging. Luckily, these popular paint colors offer a heavy dose of inspiration for any home painting project.
Read the original article on Martha Stewart.