Strava Has Laid Off Employees Ahead of Rising Prices. Here's What Your Subscription Will Cost Next Month.

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Strava Lays Off Employees, Raises PricesTrevor Raab


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Strava, the most popular social networking app for cyclists, endurance athletes and fitness enthusiasts, laid off 38 employees in December 2022. Multiple former Strava employees confirmed the news on LinkedIn. According to a post from an unaffected Strava employee, the layoff equated to 14 percent of the company’s workforce.

The layoffs predated the reported uptick in price for premium features. The previous $7.99 monthly rate will increase to $11.99 on February 6—a significant 50 percent increase.

Bicycling reached out to Strava for a comment, but the company has not responded.

The Strava fitness app has become ubiquitous in the cycling community, used by riders to connect to other cyclists all over the world while tracking their riding and fitness milestones. Each year the app, releases its annual report for users individually and collectively.

Strava was founded in 2009 by Mark Gainey and Michael Horvath. According to Crunchbase, Strava has raised a total of $151.9 million from seven rounds of funding. The company raised $110 million during its most recent round, which took place in November 2020. According to Business of Apps, Strava has 95 million users worldwide.

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