The Story Behind Why You're Not Supposed to Wear White After Labor Day

st helena, california may 18 jen garner and elyse walker pose for a photo on the red carpet at charter oak restaurant on may 18, 2023 in st helena, california photo by kelly sullivangetty images for st helena hospital foundation
Why Can't You Wear White After Labor Day?Kelly Sullivan

Once your swimsuit has been packed away, you can turn your attention to more seasonally appropriate things: planning your Halloween costume and this whole "no white after Labor Day" business.

To save you from opening a 74th tab to Google the reason why this age-old fashion rule exists, we found it for you. Prepare yourselves — the story behind this arbitrary dress code is kind of lackluster.

In the late 19th century — long before you could wear jeans to a Michelin-starred restaurant and not be greeted with the maître d's scornful-est scorn — the society ladies were engaged in an invisible battle with the nouveau riche, one that could only be won by the subtle manipulation of fashion.

So they telegrammed one another like, "Gertrude, why don't we settle on an arbitrary date on which we all stop wearing white for the summer? To separate ourselves from the new-money heathens, you know?"

Gertrude and the rest of them shook on it. Eventually, when Labor Day became a federal holiday in 1894, that was when you knew to put away your linen suit and spend the rest of September schvitzing silently. But properly.

A bit disappointing to find out this transgression that is simply Not Done evolved from a petty distinction in dressing that was invented to ID the Gatsby-ish imitators. But that's history! Besides, no one cares now, what with winter whites and summer furs and Vetements charging $1,300 for a hoodie. And we're definitely better off for it.

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