$95 Windex iPhone Case Sells Out Immediately After Car-Themed Moschino Show
No one ever accused designer Jeremy Scott of being subtle. When he’s inspired by Barbies, you get Barbie logo dresses in cotton candy-pink, and Aqua’s 1999 earworm “Barbie Girl” blasting on the soundtrack. When Spongebob strikes Scott’s fancy, that big smiling porous face gets splashed on everything from sweatshirts to evening gowns. So, at Thursday night’s Moschino show at Milan Fashion Week, when we saw the construction-zone runway set complete with LED signs flashing “Caution: Dangerous Couture,” and giant rotating brushes on either side of the runway like you’d see automatic car wash, we noted dutifully in our notebooks that we were probably in for some kind of construction worker/car theme. And we were right!
Truth be told, Scott didn’t even take pains to combine to two themes. Like the collection that featured both Spongebob and McDonalds uniforms as Chanel suits, this one combined disparate sh*t for no good reason other than “Jeremy likes it.” And since Scott never makes you scratch the surface too hard, his models wore safety-yellow suits with veiled hard hats and tool belts which were actual belts with tools dangling from them. The car-themed part of the show featured a soundtrack of Gary Numan’s “Cars,” The Normal’s 1978 early-industrial hit “Warm Leatherette” (which is about car crashes), and Rose Royce’s “Car Wash” played while those big rotating brushes began to spin, machines blew thousands of bubbles into the air, and models strutted out wearing dresses that looked like…cars and rotating car-wash brushes.
Unlike Gucci, there weren’t dozens of references to unpack. There were basically two references, and you got hit on the head with them over and over, like someone nudging you 15 times after you’ve already smiled at their joke. As shady as this may sound, it actually worked! The show was giddy and delightful and if Scott is depriving us the pleasure of feeling like a clever for getting his mad-obvious influences, he still serves the sugar-rush thrill of haute-kitsch clothes, and a hell of a fun show. There’s something democratizing about that: Call it anti-smarty-pants fashion.
And in that same spirit of democracy, Scott made a handful of pieces available to buy through the brand’s site immediately after the show. The $415 dress and the $795 backpack can be yours right now. The $95 iPhone case, however, is already sold out.
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