Soon-to-Be Bride Alex Cooper Fronts Skims Bridal Campaign

For its second bridal campaign, Skims continued its streak of savvy casting by booking Alex Cooper, host of "Call Her Daddy" and soon-to-be bride.

The photos by Ellen von Unwerth are a nod to Vegas brides in the '60s, the Kim-Kardashian-run brand said in a press release. "I've always loved Skims, and I was so excited when they asked me to star in the campaign," Cooper said. "The Wedding Shop collections are beautiful, and I can't wait to wear so many of the pieces during my wedding weekend and on my honeymoon."

The campaign accompanies the latest update to the Skims wedding shop, which debuted last year. The new collection includes strappy lingerie, loungewear, cotton sets and more — plus men's styles (sateen sleepwear and boxers) for the first time. Prices start at $16 for a thong and go up to $128 for a sleep set. You can preview it now, and purchase from it starting March 28.

Browse the Skims Wedding Shop, and keep scrolling to see images from the campaign.

Alex Cooper for Skims Wedding Shop. Photo: Ellen von Unwerth/Courtesy of Skims

Alex Cooper for Skims Wedding Shop. Photo: Ellen von Unwerth/Courtesy of Skims

Alex Cooper for Skims Wedding Shop. Photo: Ellen von Unwerth/Courtesy of Skims

Please note: Occasionally, we use affiliate links on our site. In no way does this affect our editorial decision-making.

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.