Something Navy's Business Is Reportedly "Floundering"
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Thanks to DeuxMoi and Reddit, the internet rumor mill was churning at full speed this week about influencer Arielle Charnas and her fashion line, Something Navy. An article was supposedly coming in Business Insider, detailing alleged financial wrongdoings by the company.
"The something navy/Arielle charnas article coming out is going to be my Super Bowl," one person tweeted. Another wrote, "me, sitting impatiently, waiting for the Something Navy Charnas tea to hit print," with a screenshot of Aubrey Plaza's character Harper in The White Lotus. Yet another tweeted, "If ANYONE knows ANYTHING about Arielle Charnas/Something Navy/Brandon Charnas you need to tell me IMMEDIATELY."
The article, by Business Insider's Katie Warren, is finally here—and it isn't quite what people speculated it would be.
As Warren tweeted, "When I started looking into Arielle Charnas' company, it quickly became clear that things were not looking rosy."
Throughout, the Insider piece details the alleged financial troubles of Something Navy. "Something Navy has been in a tailspin amid an employee exodus, paltry sales, and delayed payments to suppliers, freelancers, and models, according to interviews with more than 20 people, including former and current employees and other associates of the brand," writes Warren. "This year alone, at least 22 employees have left the company (28 full-time staffers remain)."
In the article, Scalan says in a statement that employees "may have decided that a start up was not the right environment for them at this time."
Employees also shared with Warren that they were instructed by CEO Matthew Scanlan not to detail the state of the business to Charnas. "Matt was adamant that no one could talk to Arielle or her husband, Brandon, about the performance of the business," a former high-ranking team member told Insider. "If she ever asked about something, you had to say it was amazing, that everyone loved it. The brand was great. Sales were great."
Ahead of the article's publication, rumors were flying about embezzlement, but the reporting was actually about mismanagement and slow business. Matthew Scanlan, CEO of Something Navy, told Women's Wear Daily that rumors of embezzlement were "categorically false." "Brandon Charnas does not have access to company bank accounts. He is not an employee of the company, and he has no access points," he said.
People, too, speculated on the state of Arielle Charnas's marriage to husband Brandon Charnas, but they denied any divorce rumors, with a spokeswoman calling them "patently false."
Throughout the Business Insider article, current management at Something Navy responded to several allegations—regarding outstanding payments, declining engagement rates on Instagram, and company resources being used on Charnas's 35th birthday—but they did not comment on the main points regarding the business failing.
Read "Arielle Charnas' company, Something Navy, is floundering amid dwindling sales, an employee exodus, and furious suppliers" at Business Insider.
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