If you didn’t get your hands on a piece from the very first Something Navy collection when it debuted yesterday, 1) shame on you and 2) we’ve got you covered.
Founder Arielle Charnas recently announced that phase two of her widely popular clothing line will drop on Monday, July 27. *Sets calendar reminder*
The new release will feature several never-before-seen styles (including swimwear and matching loungewear sets), along with more colors of best-selling pieces—like the Meghan Sweatshirt and Meghan Sweatpants, which both retail for $90.
You probably recognize Charnas as an influencer, who’s the mastermind behind the blog turned fashion line, Something Navy. While she previously collaborated on a collection with Nordstrom, Charnas has since started her very own fashion company.
According to a rep for the brand, Something Navy’s total gross sales during yesterday's launch was an estimated $1 million. Not only did the brand have nearly 5,000 orders within the first hour, but it also saw over 80,000 online visitors within the first 30 minutes. Not to mention, the entire collection sold out within a day, so think of it as the influencer version of the Markle Effect.
Charnas previously revealed that creating a clothing line has always been on her bucket list. “Launching Something Navy has been a dream come true, I’m so excited to be able to share this with the amazing SN community and the world,” she told PureWow. “It’s surreal that we have already sold through so much so quickly, I’m so grateful to everyone who has been so excited to purchase and can’t wait for the second drop in July and so many more in the future.”
Come July 27, you know where to find us.