Sol de Janeiro Is Known for Its TikTok-Viral Body Care—These Are the 10 Best Products
Sol de Janeiro / Byrdie
Scented body care was once limited to the likes of early aughts mall staples. The body mists and aromatic lotions of yesteryear lacked general prestige and a certain cosmetic elegance—don't get us wrong, we were big fans at the time, but they ultimately felt more kitschy and fun than elevated and sensual.
Today, the premium body care and fragrance industry is booming, with mega-retailers like Sephora and Ulta devoting more and more shelf space to offerings from innovative brands. And we can confidently say the body care landscape wouldn't be what it is today without Sol de Janeiro.
The brand's ethos is rooted in the beach culture of Rio de Janeiro, where beauty isn't so much a universal standard but rather a feeling and sense of joy in taking care of yourself. Each product is created to evoke that blissful peak summer feeling anytime and anywhere.
Sol de Janeiro
FOUNDED BY: Heela Yang, Camila Pierotti, and Marc Capra in 2015
BASED IN: New York, NY
PRICING: $
BEST KNOWN FOR: Premium body care products that bring the joy, warmth, and smells of Brazilian summertime to people year-round.
MOST POPULAR PRODUCT: Brazilian Bum Bum Body Cream
FUN FACT: The brand is named after the "Sun of January," when the sun hits its highest point during Brazilian summers.
OTHER BRANDS YOU'LL LOVE: Costa Brazil and Natura
Hand in hand with feeling your best, the brand also emphasizes the power of scent, or cheirosa, which roughly translates to "always smelling delicious." This concept, alongside Brazil's dreamy seascapes and a deep sense of self-love and self-celebration, acts as the cornerstone of Sol de Janeiro's gourmand yet grounded offerings.
And while the Bum Bum Cream may have been the first to capture the hearts (and noses) of customers around the world, the delectable cream is just the tip of the iceberg when it comes to Sol de Janeiro's Brazilian-inspired offerings. Spoiler alert: Nearly every product from this TikTok-favorite brand is deliciously scented and highly efficacious. The six mainstay scent profiles each come in a host of product formulations and feature unique ingredients and properties based on their source of inspiration. Not sure where to begin? Read on for our favorite scents and products from Sol de Janeiro.
Brazilian Crush Cheirosa ’62 Bum Bum Hair & Body Fragrance Mist
Sol de Janeiro Brazilian Crush Cheirosa ’62 Bum Bum Hair & Body Fragrance Mist ($38)
The brand's Cheirosa '62 Fragrance Mist includes swirling notes of pistachio, vanilla, and salted caramel tempered by the addition of sandalwood, almond, and jasmine petals. It's truly a Brazilian summer in a bottle—warm, sweet, and sun-drenched but deeply steeped in nature.
Brazilian Bum Bum Cream
Sol de Janeiro Brazilian Bum Bum Cream ($48)
There's a reason one Bum Bum Cream sells every six seconds (according to the brand's internal sales data)—it's that good. The formula features caffeine-rich guaranà extract to help visibly smooth and tighten the appearance of your skin, antioxidant açaí oil to prevent environmental damage, cupuaçu butter to deliver fast-absorbing deep hydration, and Brazil nut oil to help impart a healthy glow and support the skin's natural ability to protect itself. The result is a boost of non-greasy hydration and visibly firmer skin. And, as if the impression ingredient list weren't enough, it's irresistibly scented with the brand's Cheirosa '62 fragrance.
Beija Flor Renewing Body Wash
Sol de Janeiro Beija Flor Renewing Body Wash ($26)
Sol de Janeiro doesn't just rely on scent to differentiate products—each fragrance family has unique ingredients and benefits. In the case of Beija Flor Body Wash, its formula centers around cacay oil, a gentle retinol alternative supporting cellular renewal, and vegan squalane for intense hydration and moisture. Its star ingredients make for an ultra-creamy body wash that provides an ever-so-slight exfoliation thanks to flower acids (enough to provide a deep clean but gentle enough to keep your self-tanner intact).
Scent-wise, Beija Flora features the fruity florals and colorful energy of Cheirosa 68. The blend of pink dragonfruit, lychee essence, Brazilian jasmine, ocean air, hibiscus, sheer vanilla, and sun musk smells like the sun-dappled gardens of your dreams: vibrant and in full bloom, fresh and just a hint of warmth.
Rio Radiance Perfume Mist
Sol de Janeiro Rio Radiance Perfume Mist ($38)
Originally under the name Tan Lines as a limited edition drop, the scent was such a hit that Sol de Janeiro brought it back to stay as Rio Radiance. It's a true solar floral in every sense of the phrase—imagine the sun glimmering on still slightly damp skin. Leite de coco, warm sand, solar tuberose, and ylang-ylang create this vacation-ready scent's ambiance and profile. Meanwhile, creamy vanilla and amber essence lend a subtle weightiness to the fragrance.
Cheirosa 59 Perfume Mist
Sol de Janeiro Cheirosa 59 Perfume Mist ($38)
The woody gourmand fragrance of Cheirosa 59 is inspired by the year 1959 when singer João Gilberto released the first-credited bossa nova album, Chega de Saudade, or No More Blues. And the scent really does feel that good. Uplifting notes of vanilla orchid, sugared violet, and velvet plum create a sweet base, while whipped amber, sheer sandalwood, and fresh vetiver add depth and woodsy warmth. Imagine strolling through the trees, barefoot and in a bikini, with a towel still warm from the sun's kiss wrapped around your body. It's peaceful, it's joyous, and deeply comforting.
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Delícia Drench Body Butter
Sol de Janeiro Delícia Drench Body Butter ($48)
If the Bum Bum Cream is a warm hug, then the Delícia Drench is the comfort and support of a weighted blanket (if that blanket were somehow on a beach). The ultra-rich formula—scented with Cheirosa 59—is markedly heavier than the other body cream offerings without that dreaded cloying feeling that some deeply nourishing moisturizers leave behind. That's thanks to the unique mix of bacuri butter, hyaluronic acid, and the brand's innovative Brazilian soothing complex, which features a blend of copaiba resin and passionflower seed oil. While the ingredients work to lock in deep, long-lasting moisture and calm stressed skin, hibiscus adds a prebiotic element to the formula, nourishing the natural biome.
Bum Bum Body Firmeza Oil
Sol de Janeiro Bum Bum Body Firmeza Oil ($52)
The Sol de Janeiro signature scent we know and love, Cheirosa 62, is made all the more alluring, steeped in a body oil formula that reduces puffiness and leaves skin noticeably tighter and deeply moisturized. The simultaneous nourishing and firming effects work harmoniously as the sun-drenched scent envelops you into an intoxicating aroma. The body oil effectively brings out your best summer self.
Bom Dia Body Scrub
Sol de Janeiro Bom Dia Body Scrub ($42)
We like our body scrubs working overtime—and with crushed maracujá seeds that slough away dead skin and debris, salicylic acid, and glycolic acid, the Bom Dia Body Scrub delivers the one-two punch we're looking for. The dual chemical and physical exfoliation visibly improves clarity, tone, and texture, leaving smooth, radiant skin behind.
The Cheirosa 40 Bom Dia Bright scent is inspired by Rio's first legendary Carnaval Ball in 1840. It is an appropriately warm but bright floral fragrance that's equal parts sultry, sensual, and uplifting. The breezy florals of jasmine blooms and Brazilian orchids are surrounded by a warm, woodsy air of black amber plum, crème de cassis, vanilla woods, and warm musk. The fragrance has an undeniable earthiness, while a lingering sweet note gives it a lift and unexpected depth.
Brazilian Crush Cheirosa 71 Perfume Mist
Sol de Janeiro Brazilian Crush Cheirosa 71 Perfume Mist ($24)
Imagine someone dialed up the warmth and intensity of Cheirosa 62 and enveloped you in a cocoon made of the finest cashmere. That's our best attempt at describing the sumptuous warmth and comfort of Cheirosa 71. Tonka bean, coconut blossom, toasted macadamia nut, white chocolate, caramelized vanilla, and a sprinkling of sea salt come together to create a uniquely amber gourmand scent that's ever so slightly spicy. The voluptuous fragrance works as well on the body as it is sprinkled throughout the hair, perfect for truly enveloping your senses in its satisfying haze.
Glowmotions Glow Body Oil
Sol de Janeiro Glowmotions Glow Body Oil ($35)
This is such a luxe body oil. The soft-shimmer formula helps you maintain a year-round glow and is made with nourishing ingredients that keep your skin healthy and hydrated. There's cupuaçu butter, which locks in moisture and helps restore skin's visible elasticity. Antioxidant-rich açaí oil helps keep your skin looking and feeling its best, while coconut oil works to soften and condition. Not to mention, it is scented with the classic (and addictive) Cheirosa 62 scent.
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