Sofia Richie & Supermodel Taylor Hill Go for Sandals With Suits at Boohoo Collection Launch
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It’s been said that life looks better through rose-colored glasses, but ask Taylor Hill and she’ll show you how much better life is wearing a dusky pink suit.
On Sunday, the supermodel celebrated with Sofia Richie and her fellow runway stars the launch of her Boohoo collection with a pink-themed tea party at The Beverly Hills Hotel in Los Angeles. The collection is a curation of fall 2019 styles.
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Hill arrived in a pink suit from her collection that she styled with a white bandeau and taupe sandals. Dusky pink is a running theme in her edit for the e-tailer. Neutrals, greens, mustard yellows and other muted tones are incorporated in more seasonal ready-to-wear staples.
Included are accessories like handbags embellished with pearls and faux fur. The footwear in the collection includes styles under $30 like strappy sandals, PVC stilettos along with on-trend white Western boots and brown croc-embossed boots; there’s even a pair of snakeskin sock boots for $28 on Boohoo.com.
Hill said the British brand’s accessible price range made the partnership appealing. “I really admire how Boohoo is super inclusive,” she said. “There is something for everyone and they’re always one step ahead with the trends and really affordable. You don’t have to break the bank to make your closet look fabulous.”
Richie joined the soiree wearing Taylor Hill x Boohoo’s plaid suit with nude sandals. Guests included models Stella Maxwell, Jasmine Tookes, Iskra Lawrence and Mackinley Hill.
Model-influencer Jessica Serfaty, who wore a sheer polka dot top, flared black trousers and plexi pumps with black cap toes, told FN she learned the secret to looking good in front of the camera from her mother. “My mom taught me ‘no salt,’ ” she said. “It’s bad for the eyes, lymph nodes, hands and feet, especially when wearing heels.”
Boohoo boasts a global demographic of 16- to 30-year-olds and has 13 million registered customers, according to the brand. Along with Nasty Gal and PrettyLittleThing brands under its umbrella, the fast-fashion group beat expectations for fiscal 2019, reporting a 49% lift in both earnings and annual profits. Adjusted profits for the fiscal year ended Feb. 28 were 76.3 million pounds ($99 million), up from 51 million pounds ($65 million) in 2018 and ahead of the 66.9 million pounds ($85.3 million) forecast by analysts. Revenues reached 856.9 million pounds ($1.1 billion), up 48% year over year, with U.K. sales up 37% and international sales up 64%.
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