Mila and Emma Stauffer are just 4 years old but already have a massive following on Instagram of four million, which includes celebs like Kardashians, Reese Witherspoon and Jessica Alba. Its all thanks to the twins’ hilarious parody videos of things adults love, from a stylish Amazon jacket to the Royal family.
Now, the Stauffers are branching out into fashion with a new line of affordable clothes at Target. The limited edition line, simply called Mila & Emma, is available at over 1,200 Target stores around the country and online.
The collection of mostly dresses is designed by the twins’ mother, Katie Stauffer, who says her daughters were involved in the process. “The girls had a huge part in designing the line,” Stauffer tells Yahoo Lifestyle. “We showed them fabric options and went with what they liked best.” Mia, for example, is “really particular” about wearing things that have a line around her waist, and Stauffer says they tried to accommodate that. “When we did fittings and tried things on, she said ‘This needs to be lower or higher,’” Stauffer explains. “We really took that into consideration.”
Stauffer, who has a degree in fashion design, says people always ask her where she gets her daughters’ clothes says, “This seemed like the logical next step.”
The line ranges in size from 12 months to 5T and has a, “really springy, florals and stripes collection,” Stauffer says. “It’s what you would expect out of a boutique, but not with boutique prices.” (Dresses range in price from $12.99 to $23.99, with most retailing for under $20.) Stauffer says she ultimately hopes that people will be just as excited by the line as she and her family are. “You don’t have to go to really expensive stores to get cute stuff,” she says. “It’s exciting to be able to make cute things at an affordable price.”
Here are the cutest Mila & Emma pieces to snatch up for the little one in your life.
Made of 100 percent cotton, this short-sleeve dress has two pockets in the front so your little one can store toys, tissues, and whatever else she needs for her day inside.
Simple, asymmetric stripes with a dropped waist make this a cute everyday dress with a stylish twist.
The fun, floaty hemline is sure to make this a fast favorite for your child—and you’ll love the price tag.
Looking for an Easter dress? This A-line option has a sweet rounded collar, cute buttons, and pretty floral and checked pattern that make it dressy enough for a special occasion.
This gorgeous, multi-tiered dress looks like it should be dry-clean only, but its 100 percent cotton so its good enough for the washer and dryer.
This dress’ stunning details—including delicate ruffles around the sleeves and tiered hemline—make it look much more expensive than its price tag.
The gingham print makes this dress an easy classic. The fun ruffled sleeves and pink piping make it a fashion statement.
For those times when dresses just won’t do, there’s this T-shirt with ruffled sleeves and matching checked shorts with bow details around the waist.
The editors at Yahoo Lifestyle are committed to finding you the best products at the best prices. At times, we may receive a share from purchases made via links on this page.
Read more from Yahoo Lifestyle:
- Chip and Joanna Gaines just added 100 items to their Target line
- Kids clothing stores Gymboree fans will love
- The brilliant laundry egg that washes your clothes for $10 per year — without detergent
Follow us on Instagram, Facebook and Twitter for nonstop inspiration delivered fresh to your feed, every day.