How a Snoopy Plush Became One of the Hottest Gifts This Year (and The Best Lookalikes That Are Still in Stock)

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Gen Z never ceases to surprise us with obsessions du jour. While there's no shortage of viral trends, especially on TikTok, we definitely didn't see Gen Z's favorite holiday toy of 2023 coming. Would you believe us if we told you it's actually a stuffed Snoopy toy from CVS?

Yes, we're talking about that Snoopy, the beloved Peanuts character that originated in 1950. Since the premiere of the animated TV special, A Charlie Brown Christmas in 1965, Snoopy and the Peanuts gang have been an iconic holiday symbol. This year, as part of a seasonal holiday exclusive, drugstore CVS released a plush Snoopy toy wearing a light blue puffer coat with a green and yellow striped beanie on his head. Retailing at $15, the puffer jacket Snoopy toy became a trending product on TikTok, sparking a sky rocketing demand in this small stuffed animal.

Perhaps its because The Snoopy Show had its third season release this year on Apple TV+ or maybe because the black and white dog invokes a feeling of nostalgia. Whatever the reason, Gen Z is doing everything they can to find it. The search for this viral Snoopy has taken off so much online, that the seasonal release is currently sold out. From scouring store shelves at location after location to calling every store they can, they're documenting the hunt on TikTok. If they're successful in their mission, they're often snatching up multiple of the popular plush because, like most holiday launches, this was a limited edition release just for CVS that included a few items depicting Snoopy dressed for the winter.

With multiple Snoopy toys on hand, Gen Z is taking to online resale platforms to make a profit off their finds, sometimes selling them at over four times their retail value. While spending that much on a stuffed toy may not be in the holiday gift budget, learning that Gen Z likes Snoopy is an invaluable discovery, especially if you're struggling to get a last-minute gift.

Unless you plan to spend your time placing bids on ebay and coughing up over $40 plus shipping to get your hands on the coveted Snoopy plush, it's time to start looking for alternatives. We found some of the cutest Snoopy stuffed toys for the Gen Z-er in your life, still available to be delivered in time for Christmas.

Official Peanuts Collectible NASA Astronaut Snoopy

Snoopy Cuddle Bundle™

Classic Snoopy Interactive Plush

Official Peanuts Collectible Blue Beanie Plush Snoopy

Snoopy Plush

Peanuts Collectible Plush Snoopy

Snoopy Decorative Throw Pillow

Easter Basket Snoopy and Woodstock

Holiday SnoopyDog Toy with Squeaker

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