Snoop Dogg Is Releasing a New Rosé After the Success of His 19 Crimes Red Wine
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Update: March 16, 2021
Snoop Dogg dropped his second bottle of vino with the Australian wine brand 19 Crimes, and it’s a rosé you’ll want to stock up on for the summer.
Dubbed Snoop Cali Rosé, the wine is a blend of grenache and zinfandel. The fruit-forward drink has notes of raspberry, strawberry, and red cherry. Paired with delicate floral and rose petal aromas, it’s practically summer in a bottle. The vino promises a “pleasant mouthfeel with balanced acidity and sweetness,” according to the product description.
The rosé is part of Snoop’s multiyear partnership with 19 Crimes, a line of wines inspired by the convicts turned colonists who built Australia. The release comes almost a year after their debut launch, Snoop Cali Red, which was the top-selling wine innovation of 2020, according to a press release.
“We did it big with 19 Crimes Cali Red, so you know we had to do it again—and this time, I was thinking pink,” Snoop said in the release. “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine, you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
The wine is available in stores nationwide and on Drizly for around $12. Add it to your list of new wines to try ASAP! Oh, and if you need more convincing, the label on the bottle is part of 19 Crimes’ Living Wine Labels augmented-reality series. With either of the Snoop wine labels, you can experience “ask the Doggfather.” All you have to do is go to AskTheDoggfather.com on your phone, scan the label, and ask Snoop a question. A holographic version of him will then serve you some words of wisdom!
Original story: April 17, 2020
Snoop Dogg has really immersed himself in the food world. The renowned rapper collabed with Dunkin’ to make a sandwich, cohosted a dinner party show with Martha Stewart herself, and even holds a Guinness World Record for mixing the world’s largest gin and juice. Now, he has his very own vino coming out this summer.
Snoop Cali Red is the debut wine release of Snoop’s multiyear partnership with the Australian wine brand 19 Crimes, a line of wines that feature the “convicts turned colonists” who built Australia. The wine is promoted as the brand’s first California wine and fittingly features Snoop’s face on the label. The red wine blend includes 65 percent petite syrah, 30 percent zinfandel, and 5 percent merlot for $12 a bottle, according to Food & Wine.
Snoop, obviously, wasn’t one of the convicts who built Australia, but his addition aims to bring a more modern-day element to the brand’s wine selection. “Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating, and overcoming adversity,” marketing vice president of the Americas for Treasury Wine Estates John Wardley said in an announcement.
The Australia-based 19 Crimes brand was the first winery to bring its labels to life through augmented reality, meaning that the people on the labels could talk to customers through an app. There’s no report of this fancy feature being implemented on Snoop’s labels, but I’m sure we could all make the case for a Snoop label rapping his greatest hits.
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