Snoop Dogg and Family Appear in Kim Kardashian's SKIMS Holiday Campaign
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The rapper looks so comfy-cozy in his SKIMS!
Kim Kardashian's apparel line has a brand-new face: Snoop Dogg!
The rapper and his family have joined forces with the reality star for a holiday campaign to showcase the shape and loungewear brand's Fleece Sleep Sets and Cozy Collection.
Joining Snoop are his wife, Shante Broadus, and their kids, along with their kids: Cordell Broadus with Lunda and Journey, Corde Broadus with Zion, Sky, and Elleven, and Cori Broadus with fiancé Wayne Deuce.
The group appears in matching plaid pajama sets, and later, in all-black loungewear.
The photoshoot was directed by Donna Trope, who the brand has worked with regularly, in an effort to spotlight "strong family dynamics" and focus on products for the whole family.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits,” the "Drop it Like it's Hot" artist said in a press release. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”
Kardashian announced the news on Instagram on Dec. 1, sharing several photos from the campaign alongside the caption, "Introducing the SKIMS Holiday campaign, starring @SnoopDogg alongside his wife, children, and grandchildren. The cultural icon and three generations of his family are shot together for the first time, wearing our signature Cozy collection."
Fans of both were unquestionably thrilled by the collaboration.
"LIVING FOR THIS 🔥🔥🔥," wrote photographer Vijat M.
"I love everything about this🔥❤️," said another.
"Iconic 😍," someone else commented.
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