The rapper-turned-sneaker designer’s new Adizero 5-Star 6.0 Snoop cleats nod to what the athletes wear when they arrive to the stadium ahead of a game, including tailored suits.
“Some of my main passions are music, fashion, football and helping the next generation of kids for the future,” Snoop announced today. “Working with Adidas Football to design a cleat that blends all these elements was a no-brainer and our new cleats showcase how we’re evolving the cleat game and truly fusing sports and culture.”
— Snoop Dogg (@SnoopDogg) March 5, 2017
Some design elements incorporate flexible gator-like texture from Snoop’s own dress shoes, and the colorway is based on his white and gold jewelry collection. Luxe details include a custom lace jewel inspired by car hood ornaments, gold plates on the cleats and gold flecks on the shoelaces.
The lightweight single-construction Sprintframe gold plate on the cleat features an external heel counter and strategically sprint studs. The forefoot rotational traction zone enhances conditions for speed and traction.
“Suited” and “Booted” are emblazoned on money bands around the shoe, and Snoop’s lyrics are stamped on the sockliner: “The cleanest, the meanest, I know that’s right. And don’t get too close ’cause these gators bite.”
On the shoebox he has printed a mantra he uses as the founder of his Snoop Youth Football League (SYFL).
The shoe follows his collaboration with the brand’s skateboarding division last year in November on an “L.A. Stories” capsule collection.
Previously he teamed with Adidas Football on the Adizero 5-Star 5.0 x Kevlar Snoop cleats, inspired by his debut album’s “Gin and Juice” hit, and the Adizero 5-Star 4.0 Uncaged Cleat and Gameday Trainer that referenced his track “Who Am I? (What’s My Name?).”