Snickers is unveiling a new candy bar — and Mars, Incorporated is calling it the biggest innovation to date. Are you bursting with suspense yet? Say hello to the new Snickers Peanut Brownie!
Unlike a typical candy bar that is one whole piece, the Snickers Peanut Brownie consists of two individual squares inside the packaging. The new candy is made up of a layer of caramel on top of a layer of peanut brownie filling. It’s all coated in milk chocolate, so you get all the flavors in each bite.
We hope you’re loaded with patience, because the Snickers Peanut Brownie won’t be launching until January 2021. It’s not the ideal situation, but now we have something tasty to look forward to, right? They’ll be available in Single (1.2 ounces), Share (2.4 ounces), and Sharing Stand Up Pouch (6.61 ounces) sizes. Plus, Snickers fans have a chance to win a box of the sweet treat way before its release!
“Snickers and brownies are two of America’s favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?” Josh Olken, brand director, Snickers, said in a press release. “We’re excited to release our exclusive first batch of Snickers Peanut Brownie for our biggest fans to taste. It’s sure to be a delicious treat that brings the ultimate satisfaction.”
To win a box of Snickers Peanut Brownie, visit SnickersBrownie.com. When the countdown clock hits zero, 1,000 boxes will be available for people to claim. If you’re one of the lucky people to claim a box, it’ll ship to you in September. You’ll want to set a reminder in your phone, because these will go fast.
Not to add to anyone’s longing for the Snickers Peanut Brownie, but Best Products was sent a bunch of bars ahead of this announcement. The consensus is that if you love brownies, you’ll enjoy these. They’re certainly more chocolatey than the classic Snickers, but they still have that crunch it’s known for. All we’re saying is, January 2021 can hurry up and get here.
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