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Jan. 26, 2023: Saucony is gearing up to release the Endorphin Elite, a performance running style that the brand is calling its lightest, fastest and most energy efficient shoe to date. Underfoot, Saucony paired Pwrrun HG, its highest rebound foam, with a new articulated, fork-shaped carbon plate. As for the uppers, Saucony combined knitted and mesh materials to create a next-to-skin, weightless feel. Also, a midfoot webbing system was added to ensure a secure, race-ready fit. The Saucony Endorphin Elite arrives via Saucony.com and at select retailers globally on Feb. 21 in men’s and women’s sizing, and will retail for $275.
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Courtesy of Saucony
Jan. 26, 2023: The latest Made in Italy running shoe to come from Diadora is the Atomo V7000, a responsive and lightweight look with ample cushioning underfoot. The shoe features several proprietary technologies, such as DD Anima midsoles and its Duratech 5000 wear-resistant compound on the heel. The shoe is available now via Diadora.com in men’s and women’s sizing and retails for $240.
Courtesy of Diadora
Jan. 24, 2023: The latest colorway of the Curry Flow 10, dubbed “Curryfornia,” is available now via Underarmour.com. This iteration of NBA star Stephen Curry’s new signature shoe, according to Under Armour, is a nod to the baller’s NBA roots in the state of California. Also, Under Armour said the look “celebrates his triumphs over the years since he first arrived as a rookie in the Golden State in 2009.” The shoe is executed in the blue and gold colors that are synonymous with his Golden State Warriors. Retail price is $160.
Courtesy of Under Armour
Jan. 20, 2023: Extra Butter has teamed up with Diadora to give the S8000 sneaker a new look. The Extra Butter x Diadora S8000 “Giallo 2.0” — which will release alongside a private label collection from the retailer — is a tribute to Giallo, a niche film genre of Italian horror from the 1970s. The made in Italy sneaker is executed with a multicolor palette on its premium pig suede and leather uppers. What’s more, the tongue and footbed of the sneakers feature ornate geometric embellishments that Extra Butter said should be easily recognizable from hardcore horror fans as deep cut Giallo film references. The Extra Butter x Diadora S8000 “Giallo 2.0” will launch exclusively in-store at Extra Butter on Jan. 27 at 11 a.m. ET and online via Extrabutterny.com on Jan. 28 at 9 a.m. ET. Retail price is $240.
Courtesy of Extra Butter
Jan. 20, 2023: Reebok has added a new shoe to its acclaimed Nano training shoe franchise. The Reebok Nano X3 is built with the brand’s Lift and Run Chassis System in the midsole, which it said aims to provide versatile support across all training demands. Also, the shoe includes a dome TPU piece in the heel that Reebok said hardens when lifting heavy for added stability and then softens when not under load to provide responsive cushioning for running and jumping. A limited-edition release Reebok Hype Pack iteration is available now in two unisex colorways for $150. A broader release is scheduled for Feb. 10 for $140 on Reebok.com/NanoX3.
Courtesy of Reebok
Jan. 20, 2023: Puma has added the new RS-Trck to its popular RS franchise. Puma said the silhouette is executed with an outdoor terrain approach. It features protective elements throughout the upper, a grippy traction outsole and was designed with a trail aesthetic. The first drop is the RS-Trck Color, which is available now in men’s, junior, preschool and infant sizes. The men’s Puma RS-Trck Color retails for $120 and is available via Puma.com.
Courtesy of Puma
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