Snag the Bestselling White and Navy Sweater That the Internet Is Obsessed With—Now Nearly 40% Off on Amazon

In bloggers we trust!

Before anyone had even heard of a humble photo-sharing app called Instagram, we had this thing called “blogs.'' Standalone websites run by individuals with distinct voices and perspectives. That’s right, you had to go to separate URLs to catch up on your favorite online creators and get their product recommendations. Now that everyone with social media has essentially their own mini blog, it can be hard to figure out which product recommendations are legit.

Thankfully, the majority of the OG blogging crew has successfully transitioned into Instagram and TikTok, with some even starting their own namesake lines. So even though we tend to call them influencers and creators now, we know that the old guard of online bloggers would never lead us astray, especially on wardrobe staples. An example of their lasting impact is the presence of a certain sweater style year after year. And of course, we’ve found you the best deals on this iconic look for Black Friday.

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There is something truly timeless about a vertical striped top. Maybe it's the French vibe it gives off, alluding to a certain level of taste and quality. Or perhaps it's the versatility of the pattern, which depending on the top’s materials can be dressed way up or down with the proper styling. Striped sweaters in particular seem to have a hold on us. Every single year when the cold weather comes around, we see variations of this much-loved sweater emerge on shopping guides and IG feeds alike.

The blogger-approved look is defined by a few key features. A neutral base color—usually white or other light neutral— is broken up by vertical stripes of dark navy, gray, or black. The stripes are often much thinner than the blocks of base color, resulting in an elevated look. Since they are so popular, striped sweaters in this design have been created in a whole range of colors, shades and textures. However, the combination of white and navy is the magic combo that style icons swear by. To get their look for less, we’ve sourced a few wallet-friendly alternatives for those of us who don’t have those big blogger paychecks!

Currently marked down to the lowest price in 30 days, this LONGYUAN Women’s Striped Knit Sweater was originally priced at $46.99. While that’s not a totally unreasonable price for a wardrobe essential, the Black Friday deal brings the cost down to just $29.58—a 37% discount! No matter what color you go with of the 15+ combinations available, this silhouette will look cozy and sophisticated when paired with straight leg jeans and boots. Check that price if you’re opting for another color though, not every style and size has the same discount—though most are at least 20% off.

For a roomier option, check out this ETCYY Oversized Batwing Long Sleeve Knit Pullover Sweater. It features ribbed neckline and sleeve hem details and a relaxed body shape that’s the perfect amount of oversized. Originally $39.98, this sweater has been marked down 27% for Black Friday. That makes the sale price tag only $29.10! Similarly to the first style, this piece also comes in different color combinations, including a few with a zipper closure at the neckline. Again, we recommend double checking the price once you select your preferred size and color as they do vary!

Next Up: Mom Bloggers Are All Picking Up These $148 Jogger Jeans—Here Are 10 Similar Styles You'll Love

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