Smith and Cult relaunched its makeup line with over 100 products, and you can get them at Ulta

Souzan Michael
Updated

Founded by Hard Candy creators, Dineh Mohajer and Jeanne Chavez, Smith and Cult launched as a nail polish brand back in 2014. The brand quickly became one of the most beloved in the game, thanks to its chic packaging, long-lasting formulas, and extensive range of colors. In 2016, Smith and Cult made the leap into makeup, including a well-received mascara.

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A-level look for C-level effort. There's no way to flunk Glitterbaby - she's a color-shifting liquid glitter eyeshadow with intensifying black pigment that lets you customize your finish. #smithandcult

A post shared by SMITH & CULT (@smithandcult) on Feb 21, 2019 at 9:19am PST

So when the brand deleted everything on its Instagram account last summer and began teasing the launch of the next makeup product, we were intrigued, to say the least. The product in question ended up being Blackdrop, a makeup primer made with bamboo charcoal to mattify skin before makeup application.

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There's liquid shadow & then there's Glitterbaby. She's a killer color-shifting shadow that has intense color and turns to black when smudged. Watch us use shade Gold for a quick tip. #smithandcult

A post shared by SMITH & CULT (@smithandcult) on Feb 21, 2019 at 11:38am PST

Just last week, Smith and Cult gave us a look into the next launches—and there are a lot of them. The brand released an entire collection of foundations, eyeshadows, lip glosses, and so much more.

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Bright young things make their debut. #regram @ultabeauty: Bold beauty for bold babes?@smithandcult brings the color and bling for looks that'll turn heads. #ultabeauty

A post shared by SMITH & CULT (@smithandcult) on Feb 26, 2019 at 7:30am PST

You can shop the entire Smith and Cult makeup line now on Ulta.com, which encourages consumers to experiment and play with color and texture. “We are excited about the new Smith and Cult brand, which demonstrates not only our commitment to innovation but also our entrepreneurial spirit,” says Tev Finger, CEO of Luxury Brand Partners. “Our teams work best when they are empowered to build fluid brands that respond to new market opportunities. We are confident in our partnership with Ulta and look forward to growing Smith and Cult together.”

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Crying tears of glitter. Our new products are now in select stores & online at @ultabeauty. Brooklyn wears Glittershot in Gold and Glitterbaby in Royal Blue. #smithandcult

A post shared by SMITH & CULT (@smithandcult) on Feb 24, 2019 at 10:03am PST

Shop the new Smith and Cult makeup collection below.

Smith and Cult Glittershot


The multi-use glitter paste features glitter particles of varying sizes, for a multi-dimensional look.

Smith and Cult Hydragloss


The gel formula comes in 12 highly pigmented shades, ranging from black to pink to nude.

Smith and Cult Blackdrop


A mattifying makeup primer infused with bamboo charcoal to prevent shine and excess oil.

Smith and Cult Glitterbaby


The metallic liquid eyeshadow can be layered for a chrome look, of course. But when you smudge it, the shadow turns black and smoky, making achieving a perfect smoky eye easier than ever.

Smith and Cult Veiled Threat

Available in 42 shades, the medium-coverage foundation is softly blurring and lasts for 12 hours.