Skittles Has Replaced Its Colorful Candies With All-Gray Ones in Honor of Pride Month
For the first time, the Skittles Pride packs are hitting stores in the United States, Best Products can exclusively confirm. The candies were created to support and celebrate the LGBTQ+ community, and have appeared in Canada, Germany, and the United Kingdom in previous years.
Unlike the red, orange, yellow, green, and purple candies you find in an original pack of Skittles, the Pride version has all-gray candies with a white S on them. Don’t worry, because although you won’t be able to tell which flavors are which, the gray candies do come in those five original flavors: strawberry, orange, lemon, green apple, and grape. The idea of stripping the colors is that Skittles is giving up its rainbow to show that only #OneRainbow matters.
You can expect to see the limited-edition Skittles Pride packs start popping up in Walmart (including its website) and CVS nationally this week. There will be Share Size Packs ($1.79) and Medium Stand Up Pouches ($2.59) available now through the end of June, aka Pride Month.
Because only one rainbow matters 🌈 #skittles #skittlespride #pridemonth #rainbow
A post shared by Peachie 🍑 (@just_peachie_x) on Jul 23, 2018 at 10:13am PDT
In addition to supporting the community on the packaging and with the candies, Skittles has partnered with GLAAD and will be donating $1 per pack to the organization up to $100,000 in June.
“While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community,” Hank Izzo, vice president of marketing, Mars Wrigley U.S., said in a press release. “We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.”
We never thought that we would prefer gray candy over colorful ones, but as the packaging says, “only one rainbow matters during Pride.”
Read More:
Barefoot Wine Just Unveiled Rainbow-Designed Bubbly Bottles
Starbucks Has a New Studded Rainbow Tumbler for Pride Month
These LGBT Books Will Strengthen Your Reading List for June and Beyond
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