Skin-Lightening Brand Fair & Lovely Is Changing Its Name—But Reactions Are Mixed

Popular Indian skin-care brand Fair & Lovely is changing its name to Glow & Lovely. But is it enough? Unilever announced that it has officially changed the name because it was dedicating itself to a “more inclusive vision of beauty.” Fair & Lovely is known for its skin-whitening cream, something sold by hundreds of brands across Asia. “We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,” said Sunny Jain, President Beauty & Personal Care, in a statement.

“We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to...

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