SKIMS Taps 'Riverdale' Star Madelaine Petsch for Cozy New Cotton Collection

Riverdale star Madelaine Petsch is the latest to join SKIMS' ever-growing empire of star-studded talent, following in the footsteps of Ice Spice and Pinkpantheress, Carmen Electra and Jenny McCarthy and more.

Debuting new iterations of the brand's Cotton Collection, the new campaign sees Petsch stepping away from her Riverdale persona of Cheryl Blossom and into her comfy era. "When I wear SKIMS I feel sexy and comfortable," the actor says in a press release, adding, "I had such a good time on set and felt really confident in my SKIMS, The Cotton Collection is the softest loungewear."

The Cotton Collection is SKIMS' most viral to date and as a result, has been updated with new design details alongside a restock of the ever-popular pink colorway. Featuring a mix of cotton jersey and cotton rib styles, the collection centers around classic cotton underwear.

Take a look at Petsch in action above, and head to SKIMS' website from September 7 to purchase the new silhouettes.

In related news, Julia Fox stars in Camper's new FW23 campaign.