Kim Kardashian praised for ‘iconic’ SKIMS campaign featuring Heidi Klum, Tyra Banks, Alessandra Ambrosia, Candice Swanepoel

Kim Kardashian enlisted a group of former Victoria's Secret supermodels for the latest SKIMS campaign, bringing Heidi Klum, Tyra Banks, Alessandra Ambrosia and Candice Swanepoel together for the very first time.

The images of the four household names and legendary models took social media by storm on Monday morning as SKIMS, Kardashian's shapewear brand, revealed the Icons Campaign for its Fits Everybody Underwear. And while the women haven't all been together on a campaign before this moment, each is recognizable from her work with the other lingerie brand VS.

"Tyra, Heidi, Alessandra and Candice have each played such a distinct and everlasting role in shaping the industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full circle moment for me," Kardashian, who founded the shapewear brand in 2019, said in a statement about the latest campaign. "I’m thrilled to celebrate these women alongside a collection that our customers adore."

A statement from the brand went on to say that that the campaign "showcases the models’ strength, energy and everlasting allure, with images that reflect the group’s enduring legacies." According to the reactions thus far, it seems that SKIMS has everyone's attention.

While many are calling the brand "iconic" and "legendary" in response to the campaign, others are questioning how working with former Victoria's Secret angels might send the wrong message about SKIMS's mission.

"If it fits everybody, i feel like using a wider range of sized models for the campaign!" Mik Zazon, an influencer and advocate for size inclusivity and body acceptance commented on one of Kardashian's posts.

Regardless of the opposition, Kardashian and the women are celebrating the "posse you never knew you needed."

"I hadn’t modeled lingerie and undergarments since I retired from the runway, but it was like riding a bike. The poses came back even fiercer than before!" Banks wrote on her Instagram post. "I’m rocking their Fits Everybody collection which is just as comfy as it looks. And yep, Kim … I’m now obsessed."

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