Silver Jeans Co. and Jag Jeans Names Suzanne Silverstein CEO
- Oops!Something went wrong.Please try again later.
Canada’s Silver Jeans Co. and JAG Jeans appointed Suzanne Silverstein as CEO, effective July 10.
Silverstein will lead all aspects of the Western Glove Works-owned brands’ operations, directing growth strategies, driving profitability, and overseeing sales, product innovation, marketing, finance and supply chain. She succeeds Michael Silver, founder and former CEO. Silver will join the newly formed advisory board of directors.
More from Sourcing Journal
“We are extremely excited to welcome Suzanne Silverstein to our ‘family of friends’ as the new CEO of Silver Jeans Co. and JAG Jeans,” Silver said. “She brings an enormous wealth of experience and success in her career that I am certain will enhance the brands in their growth and prosperity for the future.”
Silver Jeans Co. celebrated its 30th anniversary in 2021. Both brands recently expanded their assortments to include high-stretch jean collections that fit multiple sizes to accommodate weight fluctuations. They have their own e-commerce channels and are sold across major department stores, online retailers, specialty chains and independent retailers across North America.
Silverstein brings a deep understanding of the denim business from her tenure at 7 For All Mankind. She was president of the premium denim brand from June 2019 to December 2020.
Her most recent role was group president of NYC Alliance, a vertically integrated apparel company that produces for Juicy Couture, Frye, Tretorn and more. She served as president for the JS Group as well, overseeing brands such as Halston, Amur and the ML Monique Lhuillier diffusion collection.
She also has 13 years of retail experience at Saks Incorporated, including seven years at Saks Fifth Avenue leaving as the VP divisional merchandise manager overseeing contemporary sportswear, including premium denim.
“I am thrilled to join the Silver Jeans and Jag team,” Silverstein said. “There is an incredible brand story, a seasoned and talented team, and most important to me, there is a passion for perfection with product. It’s a winning combination and I am very excited about the future of the brands.”
