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Secrets for shopping what's still in stock at Prime Day 2022 and competitor sales, according to experts

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My fellow bargain shoppers: Prime Day 2022 is happening as we speak! Amazon’s annual two-day sales marathon rolled into town yesterday and is going strong until midnight PDT on Wednesday, July 13 (yes, that's today!). If you’re looking to save big, but you've barely made a dent yet on day two, you’ll need to fine-tune your plan of attack. We're here to tell you what deals are worth your time, which are still in stock...and which other retailers are getting in on the action.

Yep, this year, Prime Day is not just Amazon's thing. Most of your favorite retailers are hosting their own coinciding sales events — some with even deeper discounts or longer durations — to compete with Amazon's big day. Target’s ‘Deal Days,’ Best Buy’s ‘Black Friday in July,’ Bed Bath & Beyond’s ‘Beyond Big,’ Nordstrom’s ‘Anniversary Sale,’ Ulta’s ‘Summer Sale,' Kohl’s ‘WOW Deals Event’ and Walmart's Anti-Prime Day sale are just a few.

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Overstock = Big Savings for You

The one thing all these retailers have in common? A cumulative $45 billion in overstock from orders placed during the supply chain crisis of 2021, when demand was high. “Even retailers that have been notorious for never doing big sales are offering discounts because they have so much inventory that they need to clear out,” says Rakuten’s Retail & Shopping Expert, Kristen Gall. “So it’s a consumer’s market this year.”

Because so many retailers have overstock, there are amazing bargains to be had, but only in certain categories and from certain retailers.

This is Prime Day’s eighth anniversary. In less than a decade, Amazon’s sales extravaganza has become the shopping event of the year for the retailer — dethroning Black Friday, Cyber Monday and every other retail holiday that reigned before it. Prime Day pulled in more than $11 billion in 2021. Prime Day is known for breaking its own revenue record year after year.

Julie Ramhold, Consumer Analyst with DealNews.com, thinks Amazon's streak will continue. “I fully believe this year’s Prime Day will once again outdo last year's, and I would legitimately be surprised if Amazon doesn't report record-breaking numbers again,” she told Yahoo Life. “Even with inflation being a concern, there are going to be deals that are too good for shoppers to pass up.”

Others aren't so sure. Some industry insiders predict fewer purchases for Prime Day 2022 due to skyrocketing inflation. “Shoppers are spending 35% less overall during Prime Day,” Kristin McGrath, savings expert for RetailMeNot, tells Yahoo Life. "Sixty-one percent of adults [say] they are likely to reduce spending this summer due to inflation.”

Only time will tell, but for now, we know these are the top 20 Prime Day best-sellers so far — and here are all the top trending products on all of Amazon. If these wins are any indication, we think shoppers have been unable to stay away these past few days.

Ready to use your power to yield the most savings? McGrath, Ramhold and Gall have offered their expert advice on how to score the best deals at Amazon and all of its competitors this Prime Day.

Amazon device deals: The best prices all year

four tablets
Fire tablets and other Amazon devices (Echo Dots! Echo Shows!) rule Prime Day. (Photo: Amazon) (Amazon)

As savvy shoppers know, Amazon's own line of tech devices are always among Prime Day's brightest stars.

“Generally the best deals [are] on Amazon-owned devices, with Echo Dots and Fire tablets being hugely discounted on Prime Day,” says McGrath of the devices that are 45% and 50% off respectively. “You can look for 55% off select Amazon devices, up to 50% off Fire TVs and more during Prime Day sales."Ring doorbells are discounted heavily for Prime Day, as usual, with savings of up to 35%. The Echo Dot is at its lowest price ever, at $20 (for the 4th generation version).”

Ramhold says to keep an eagle eye out for Fire TVs specifically this year. “Very often Prime Day has an emphasis on the smaller items, but this year Amazon has Fire TV prices starting at only $100, so if you need a new set and can't wait until Black Friday, it's an excellent time to shop.”

Kitchen deals: Lowe's is clapping back with an epic anti-Prime Day sale

Clothes dryer, Instant Pot
Experts say Lowe's is Amazon's biggest competitor for appliance sales this Prime Day. (Photos: Lowe's) (Lowe's)

Ramhold recommends making a beeline for Amazon Prime Day deals if you’re in the market for small kitchen appliances, like pressure cookers, coffee makers and blenders. “The bulk of deals at Amazon on Prime Day are home and garden items, and other retailers will be likely to price-match Amazon's offers," she says. As predicted, there's a sale on Instant Pots, including the best-selling 7-in-1 model for 35% off. No big surprise here, as the Instant Pot has been a Prime Day superstar since the early days.

“Amazon [also has] select Vitamix blenders for up to 30% off and up to 50% off select Keurig items.

Lowe’s is offering competitive sales on appliances during the Prime Day sales window, and shoppers can find deals on washers, dishwashers, refrigerators and dryers from Samsung, LG, Whirlpool and KitchenAid,” says McGrath. “You can find savings of up to 40% off during Lowe’s coinciding summer sale.”

Ramhold recommends keeping your eye on Best Buy, too, for appliances of all sizes, and Target for small kitchen appliances.

Walmart will have some great markdowns in this category as well,” Gall adds.

Tech deals: Amazon, Best Buy and Target are crushing it

Watch, laptop, earbuds
Best Buy's sale is stocked with personal electronics to compete with Prime Day. (Photo: Best Buy) (Best Buy)

Amazon is the spot for gadgets and gizmos galore. “Prime Day is offering some of the best sales in tech and electronics, with discounts on Apple AirPods Pro, Fitbit smartwatches, Bluetooth speakers and home theater systems,” says McGrath.

“If you need new headphones, Amazon is discounting select items from Beats, Sony and JBL by up to 50% off,” adds Ramhold. “Fitness trackers are a category to watch for deals on, as they're in high demand during the summer when consumers are more active because of better weather."

Of course, other retailers are getting in on the game, too. “Best Buy is a great contender for personal tech and electronics deals during Prime Day,” says McGrath. “With Best Buy’s coinciding 'Black Friday in July' sale, shoppers [are seeing] deals available now on 4K TVs, laptops, smartwatches and more from top brands like Fitbit, Sony and LG.”

Gall says to browse Best Buy’s computer, cell phone, camera and headphones categories, too — and to check out Target for TV deals.

Style deals: Nordstrom is one to watch

Person wearing white blouse and a pair of wedge sandals
Nordstrom's Anniversary Sale is giving Prime Day a run for its money. (Photo: Amazon, Nordstrom) (Amazon, Nordstrom)

Looking to beef up your wardrobe? Amazon Prime Day has a lot to offer. “Shoppers can find steep savings from Amazon’s in-house clothing brands, Amazon Essentials and Goodthreads, for big deals of up to 40% to 50% off back-to-school attire, athleisure and more,” says McGrath.

Gall adds, “Nordstrom’s Anniversary Sale and Target have the best deals on clothes, while Zappos is having a huge sale on footwear that consumers should check out.”

Patio furniture deals: Target and Wayfair are coming in hot

Outdoor sectional with blue cushions
Compare Amazon's patio furniture to Wayfair's and Target's this Prime Day. (Photo: Wayfair) (Wayfair)

The timing of Prime Day’s competing sales coincides with our first (virtually) restriction-free summer since the pandemic struck. That means consumers are expected to make purchases that let them enjoy outdoor gatherings, Gall informed us. “With two months left of hot weather, consumers are still purchasing summer items [like] outdoor furniture,” she says.

Gall says to keep Wayfair on your radar this Prime Day. “Wayfair is offering deep discounts, as they have in previous years, during Prime Day to compete with Amazon’s furniture sales. You will likely score better prices by shopping on their site for all things indoor and outdoor furniture, decor and other home goods.”

“For patio furniture, Target is going to be the best place to shop,” votes Ramhold. “The fact that they're also dealing with excess inventory in home items will make Target Deal Days potentially even better because we could see discounts on summery items like patio furniture with plenty of the season left to use them.”

Bonus! Prime Day shopping tips from the pros:

Ramhold: “If you're shopping on Amazon, be prepared to use [price-tracking site] CamelCamelCamel to quickly check the price history of any items you're eyeing to be sure you're getting the lowest price. If you aren't shopping at Amazon, be prepared to compare prices [with] other retailers...so you can save the most possible.”

Gall: “Take advantage of Cash Back platforms, like Rakuten, which lets shoppers stack the deals they’re finding on top of the deals they’re scoring at their favorite stores — the ultimate hack for getting the best deal during these shopping events!”

McGrath: “It might seem early, but July is actually a popular time for retailers to start running back-to-school sales — and Amazon is no exception. From backpacks and tablets to kids clothing, you can expect to find several great savings opportunities in this area during Prime Day. Although Amazon hasn’t officially announced bulk deals, shoppers should keep an eye out for deals on notebooks, pens and other back-to-school essentials.”

Note: Prime Day is for Amazon Prime members only. If you’re not yet an Amazon Prime member, sign up now for exclusive access to Prime Day deals. Click here for a free 30-day trial.

Looking for more great Amazon deals? Check these out:

TVs and home theater

Enjoy a world of entertainment at your fingertips with the Insignia full HD Smart TV. Thanks to built-in Fire TV, you can easily launch apps, search for titles, play music, switch inputs, control smart home devices, and more.
$90 at Amazon

Headphones and earbuds

You can expect superior audio quality, of course, courtesy of 6mm speaker drivers that produce crisp, powerful sound and heart-thumping bass. Trust us — these earbuds sound way better than the ones that came with your phone!
$24 at Amazon

Tablets and tech

Read wherever the road takes you with the Kindle Paperwhite! Now waterproof, you’re free to read and relax at the beach, by the pool, or even in the bath.
$77 at Amazon

Smart home

Make your home life easier with the power of Alexa. Set timers, ask questions, add items to lists, create calendar events and reminders, and so much more — with just your voice!
$20 at Amazon


Clean your home smarter with the Roomba 692! This robovac grabs dirt from carpets and hard floors and can be scheduled to clean, even when you're far from home.
$243 at Amazon


Get your fry on the healthier way with Ultrean. Roast, bake and grill with no or less oil; its nonstick pan, heat-resistant handle and detachable, dishwasher-safe basket make it easy to clean.
$50 at Amazon


Olay Regenerist Retinol 24 Facial Moisturizer penetrates deep into skin, visibly improving fine lines & wrinkles, smoothness, brightness, firmness, dark spots, and pores so you wake up to younger-looking, radiant skin.
$34 at Amazon


Flexible, breathable and lightweight, these ultra-soft leggings are designed to perfectly contour your body, with a high waist that ensures both compression and support.
$20 at Amazon

Bedding and home

This 6-piece bedding set has everything you need for a great night’s rest. Specially stitched for year-round comfort, these sheets are moisture-resistant and designed to keep you warm in the winter and cool in the summer.
$24 at Amazon

Lawn and garden


Get through a crowded airport easily with this stylish check-in luggage with 360-degree multi-directional spinner wheels and a locking retractable push/pull handle.
$110 at Amazon


These beach chairs are made with a breathable and cooling mesh fabric that allows air to flow while you sit, and include arm cushions and an easy-to-reach cup holder and storage bag to hold drinks or personal items.
$100 at Amazon

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