A Shopper Said They Look “10 Years Younger” Thanks to This Gentle Retinol-Alternative Serum

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Tula has another hit on its hands.

<p>Tula/ InStyle</p>

Tula/ InStyle

I am nothing if not a source for free beauty advice and consultation to my friends and family. Something that comes up time and time again is sensitive, skin-safe versions and alternatives to popular skincare products and ingredients. A common one that comes up is something like , “Tamim, how do I get the benefits of retinol without the irritation?” The answer is simple: Replace real retinol with a naturally derived, gentle alternative like bakuchiol, which you can find in Tula’s Wrinkle Treatment Drops.

Tula is a clean beauty brand that excels in gentle yet effective anti-aging formulas. This serum, in particular, combats signs of aging through a four-pronged approach. First, it strengthens the skin barrier, which is vital to a healthy complexion; this means less transepidermal water loss (TEWL), longer-lasting hydration, more elastic skin, and better protection against environmental stressors. The other benefits include less severe wrinkles as well as the prevention of new ones, softened and more moisturized skin, and last but not least, increased firmness.

<p>Tula</p>

Tula

The key ingredients in this multi-tasking, anti-aging formula are bakuchiol (the aforementioned retinol alternative you have to try), squalane, goji berry, and the brand’s signature probiotic blend. There are a handful of natural retinol alternatives but bakuchiol is the most common, and with good reason; it fades dark spots, making your skin tone more even, and it speeds up the rate at which your cells renew and the pace at which your skin makes collagen, reduces existing wrinkles and preventing future ones — all without the infamous retinol burn. The other ingredients provide deep penetrating moisture, antioxidant protection, and improved skin texture.

One middle-aged shopper wrote, “I swear by this stuff for my chest wrinkles,” leaving a perfect five-star review. Another called this retinol-alternative serum “pretty amazing” at reducing their frown and smile lines. “My skin glows and looks at least 10 years younger,” they wrote.

Curious to see it work its magic for yourself? Head to Tula to shop the youth-enhancing Wrinkle Treatment Drops, plus check out some more of the brand’s hero products below.

Tula Rose Glow and Get It Cooling & Brightening Eye Balm

<p>Tula</p>

Tula

Tula 24-7 Moisture Hydrating Day and Night Cream

<p>Tula</p>

Tula

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