Last month, there was an outcry when people started panic buying toilet roll - and now other popular supermarket items, like flour and eggs, have been in short supply thanks to a rise in home baking during the coronavirus pandemic.
Now, the polite plea of a shopkeeper for people to buy essentials responsibly has been widely praised on Twitter.
In a post, Liverpool-based store Matta’s - who stock international foods, and particularly cater for those wanting vegetarian, vegan and organic produce - revealed they were putting up notices that read: “Live simply so that others may simply live.”
Captioning an image of the sign, they wrote: “We put these signs up in our shop just as a gentle reminder, more to our new shoppers and it’s all about shopping for what you need.”
We put these signs up in our shop just as a gentle reminder, more to our new shoppers and it’s all about shopping for what you need 🙏🏽❤️ #SaturdayMorning #SaturdayMotivation #Liverpool #shopping #food #delivery pic.twitter.com/Y3YSCvpxOH
— Matta's (@Mattas____Lpool) April 4, 2020
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The moving post has been ‘liked’ more than 540 times, and has received more than a hundred shares.
One person wrote: “That's wonderful! Thank you.”
Another commented: “Beautiful words.”
A third shared: “How wonderfully thoughtful.”
And a fourth added: “Love this.”
It comes as it was revealed that certain foods can be eaten months after their best-before dates, according to consumer watchdog Which.
Eggs can be eaten one week after their best-before date, while opened milk can be consumed up a week after the use-by date.
The government have been encouraging people to shop less and try to use up what is in their cupboards and freezers.
However, many are confused about the various dates on produce labels - and often throw out food too soon.
According to the Food Standards Agency (FSA), a use-by date on a label is about safety and is therefore the most important date to remember.
The best-before date, sometimes shown as BBE (best before end), is about quality and not safety.
They also explain that a best-before date will only be accurate if the food has been stored according to the instructions on the packaging.