Target is on a mission to offer women of all shapes and sizes, stylish options to wear inside the bedroom and out.
Today, the retailer is launching three new size-inclusive sleepwear and intimates brands: Auden, Stars Above, and Colsie. The in-house brands integrate Target‘s ethos, which is to provide apparel that makes women feel confident and look their best.
“Within intimates and sleepwear, we know our guests want to look and feel their very best, and we see potential for Target to offer both current and new guests so much more,” says Jill Sando, senior vice president, general merchandise manager, apparel and accessories and home, Target in a press release. “From new brands and experiences to a campaign that celebrates that women come in all different shapes and sizes, we want to create the ultimate destination for our guests – one that’s inviting and inspiring and allows all women to feel comfortable and confident.”
In addition to the launch of three new lines, Target’s newest campaign, “No Body Like You” celebrates a diverse group of women showing off their curves and natural beauty without any photo retouching. Meet the three new brands, below.
Auden is Target’s newest foray into intimates. The range includes over 100 bras available in 49 different styles. Similarly, there will be over 200 new underwear options in 50 different styles.
You can find everything from classic black and nude pieces to sexy lace bras and bold-colored bottoms. No matter your age or size, these intimates are designed to make you feel confident and look beautiful.
If you’re unsure about shopping for bras online, Target is making the process extremely easy with a new “Find Your Fit” tool. New moms can take comfort in knowing there are stylish nursing bras available, too.
Size: Bras range from 32AA to 46G and underwear from XS to 4X
Price: Everything is $22 and under
Shop Auden here.
Stars Above is all about the comfiest sleepwear that looks super chic. It’s designed for all ages, from moms to teens, and everyone in between. Shop classic navy-striped sets or bright and colorful floral kimonos. There’s even cozy menswear-inspired button-ups. Either way, cozy and comfy.
Size: XS to 4X
Price: Everything is $30 and under.
Shop Stars Above here.
Colsie boasts youthful designs targeted towards a younger crowd. You’ll find ultrasoft tops, pants and shorts with rainbow trims. Expect to fall for the brand’s colorful henleys and distressed design elements on bottoms and sweatshirts.
Size: XS to 3X
Price: Everything is $22 and under
Shop Colsie here.
A sleek and stylish satin camisole to wear when you want to keep your PJ game extra luxe.
Wear this bra just how you like it: Keep it strapless or cilp them back in for extra support.
This blush pink set has a vintage wash that looks and feels super cozy.
You can wear these stylish black and white joggers just about anywhere. Take them from lounging around on your couch to a quick coffee break with your friends on Saturday morning.
Camo is a big trend for 2019 and it’s not just reserved for outerwear. You can style this cropped camo sweatshirt with jeans for a weekend-ready look anytime.
Valentine’s Day may be over, but it’s never too late to keep things sexy in the bedroom. This lacy bra will do the trick.
The ’90s are back and better than ever. This ’90s-inspired rainbow trim set is perfect for lounging around during sleepovers or in your dorm room.
Henleys are a wardrobe staple and this shirt’s bright rainbow palette is great for a pop of color and extra comfort. Style it with leggings or your favorite vintage jeans.
This bra has a racerback style to wear when the temperature heats up and you need to bring out those cold shoulder tops and halter dresses out.
Brighten up your bra collection with this fresh powder pink style with delicate lace details.
We’re obsessed with these rib wide leg trousers. They are perfect for wearing around the house on days when you need comfort, but want to look chic, too.
Spring is just around the corner so why not bring florals into your PJ wardrobe too?
This easy breezy gown is incredibly soft and cozy. Translation? Your new go-to PJs.
A classic PJ set with fresh “lemony” stripes. You’ll be wearing this bright set for years to come.
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