Shay Mitchell's Béis Just Launched Affordable Beauty Accessories at Ulta

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It's safe to say it's been an epic month for Shay Mitchell. Just days after announcing the birth of her first child on Instagram, another one of the Pretty Little Liars star's (metaphorical) babies is about to be introduced to the world in a whole new way: Mitchell's travel and lifestyle accessory brand Béis will be launching at Ulta — and we couldn't be more excited.

Starting on October 28, Béis will drop a curated accessory line of six products at the mega beauty retailer. That capsule collection includes the On-the-Go Essentials Case ($48), the Seatback Organizer ($34), the Mesh Pouch Trio ($24), the Dopp Kit ($48), the Passport & Luggage Tag Set ($38), and the Cosmetic Case ($58), which comes in a limited-edition metallic pink shade customized for the holidays. The entire Béis line-up of sleek luggage, totes, cosmetic cases, and more will continue to be sold on Beistravel.com, as well as at Nordstrom and Revolve.com.

If you have someone who's notoriously difficult to shop for on your list this year (we all have that one person), Mitchell just handed you a ready-made gift for them. We're particularly drawn to the Cosmetic Case, a spill-proof case large enough to haul all your beauty products, as well as the ingenious Seatback Organizer designed to maximize space on an airplane without requiring you to dip your hand into the mysteriously sticky and crumb-filled pocket in front of you. We also won't judge you if you want to gift any one of these stylish and chic products to yourself. The entire line is under $60, so you can shop to your heart's content.

Courtesy of brand
Courtesy of brand

No matter which item you're drawn to, Mitchell has thought carefully about its design and uses, so you're in good hands. "Launching Béis at Ulta Beauty is a dream come true,” Mitchell said in the press release. “I’ve spent so much time over the years shopping the store as a consumer, and I never dreamed that one day, I would have a brand that would be at the leading beauty retailer. Many of the Béis products have been designed based on my personal experiences. Finding an organized way to travel with all my beauty essentials has always been a struggle, so I designed a line of beauty organizational products that can go anywhere with you, look chic and be affordable.”

Courtesy of brand
Courtesy of brand

Pick up Mitchell's six-piece Béis line at Ulta beginning October 28. And remember: the line is only available online for now, but will be slowly trickling out to select stores in the week following the launch. So if you're dying to get your hands on one of Mitchell's stunning travel accessories, head to ulta.com before they sell out.


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Originally Appeared on Allure