Shaun White Reflects on Changing Attitudes Towards Helmets in Action Sports Industry

"When I started, helmets were very frowned upon." says Shain White on a recent episode of The Wild Ride Podcast hosted by Jackass Star Steve-O.

In a candid conversation on a recent podcast with Steve-O, legendary snowboarder and skateboarder Shaun White delved into the evolution of safety standards in the action sports world. White revealed that during the early stages of his career, wearing helmets was not only uncommon but even discouraged by sponsors and peers.

Recalling the challenges he faced, White disclosed that sponsors went as far as advising him to ditch the helmet, asserting that it could hinder his marketability. Fellow professionals in the industry echoed similar sentiments, warning that opting for headgear might lead to a lack of media coverage and opportunities.

Expressing his relief, White highlighted the positive shift in the industry's approach to safety. He praised the contemporary emphasis on helmet usage, noting that modern competitions now enforce stringent checks to ensure helmets adhere to safety codes. He contrasted this with his own prime years, lamenting the absence of such safeguards.

As the action sports community continues to prioritize athlete safety, White's journey stands as a testament to the changing perceptions surrounding helmets in the industry.

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