Seth Rogen Developing, Starring in New Apple TV+ Comedy Series

Seth Rogen is set to start in a new Apple TV+ comedy series about the entertainment industry, as well as develop the half-hour project alongside Evan Goldberg, Peter Huyck and Alex Gregory.

According to reports, the untitled show follows the story of a longstanding and once-dominant Hollywood movie studio as it tries "to survive in a world where it is increasingly difficult for art and commerce to live together." On top of starring in the series, Rogen will also serve as a writer, director and executive producer with Goldberg, while Huyck and Gregory will serve as showrunners. James Weaver of Goldberg and Rogen's Point Grey Productions, Huyck and Gregory, Alex McAtee and Josh Fagen will also co-executive produce.

Variety adds that Apple TV+ won the series "after a competitive situation with multiple bidders." The upcoming series will be Rogen's second project for the streaming service following Platonic.

Stay tuned for more info.

Elsewhere in entertainment, Travis Scott is producing a DJ Screw biopic.