Serena Kerrigan on how her signature new shake is helping her tell the story she wants to tell
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Do it for the plot.
That’s what Serena Kerrigan would tell you to do, and it’s also the name of her new signature shake, available at Joe & The Juice locations nationwide all summer long. In what is perhaps her most significant brand partnership to date, Serena’s able to spread her message, tell her story and encourage confidence whenever someone sees her face on the menu at the beverage chain, on the cup holding her shake or maybe on her new billboard in New York City. It’s another step in the self-proclaimed Queen of Confidence’s plan to expand her brand in unexpected ways, as she continues to raise her profile.
For the latest episode of In The Know by Yahoo’s interview series We Should Talk, Serena shared background details on the collaboration and explained how it perfectly encapsulates what she’s all about. She also opened up about interacting with the community that she’s built, influencer culture, the keys to confidence and much more.
“The reason I wanted to create a brand is really because I wanted a community. I grew up as an only child of divorced parents, so I spent a lot of time alone. For me, making a connection with people was something I had to do from a very young age, because I didn’t have siblings. I was always seated across from an adult at dinner. I was always with one adult. Being able to connect was something that’s always come very naturally to me and was also very important to me,” Serena told ITK. “When I have these moments with people in my community, they want to connect. There isn’t expectation. They want to make a connection with me, and that’s something that I want to to do, too. It’s a very easy flow. That is the whole point of this brand. It’s about connection and feeling empowered and having that confidence to walk into a space and maybe not know anyone in the room.”
Watch In The Know’s full interview with Serena Kerrigan below. You can find her shake at Joe & The Juice locations nationwide.
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